With a world of opinions and information right at their fingertips, it’s now a given that your guests will check out a fair number of reviews before making a booking. So how can you make sure that you’re using these reviews to your best advantage? Of...
The public’s trust takes years to win, but in the age of TripAdvisor, a single bad review can shatter even the most glowing reputation in an instant. Where the review comes from is irrelevant. It might represent the genuine gripes of a dissatisfied guest,...
Hotels are becoming increasingly more image conscious, especially when it comes to guests who post their reviews online. Some hotels have started to use information locations, dates and usernames that appear online to discover the identity of a guest. Once the hotels...