So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it’s almost two weeks into 2016 already. But that doesn’t mean it’s too late to start thinking about...
Now that we’re nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what’s already working for you and the areas you need to adjust to make this year’s campaigns just...
There’s no denying it: you need a mobile-optimised site. With global mobile internet usage expected to hit 90% by 2017, failing to make your content easily accessible across all devices won’t just cause a headache for your guests, it’ll lose you...
Do you know which page gets viewed the most on the average website? Yep, you guessed it – it’s the homepage. That’s not surprising when you consider: 1. It’s probably the oldest page on your site (and has therefore gathered the most inbound...
The arrival of the Internet has increased the opportunities to boost the accommodation industry. Now, hoteliers are fully aware of the benefits that the Internet can bring to their business. Well-informed of the far reaching importance of the web, they are motivated...
By now everyone in the online world has heard about Google’s acquisition of Software Company ITA. We have heard the rumors of Google’s potential monopoly of Cyberspace and the online travel industry, but what does this mean for companies already in the...
Google has finally announced the $700 mil deal to acquire Software Company ITA. This agreement is just another step for the search engine giant to solidly its hold on the online travel industry. Google first rumored its intentions to acquire the company earlier this...
Twitter is rapidly becoming one of the most popular social networking platforms. It is continuously being the chosen forum to broadcast breaking news, host online competitions, advertisements as well as being an obvious choice for friends to interact. Twitter is not...
The internet has truly turned mobile. The popular trend in today’s society is mobile internet, and everywhere we look resorts are jumping on the band wagon. Mobile internet allows people to access websites on their mobile phones, literally anywhere –...