The arrival of the Internet has increased the opportunities to boost the accommodation industry. Now, hoteliers are fully aware of the benefits that the Internet can bring to their business. Well-informed of the far reaching importance of the web, they are motivated...
Do you want more traffic? An easy way to circulate your news across the web? Then you would need an RSS feed. Just about every major online information source uses RSS to deliver content to subscribers. Unfortunately, most of these companies, along with resort...
Do you want your resort customers to be able to call you on Skype from your website? Or do you want your customers to know that you are online on Skype and that they can initiate a chat session by simply clicking the icon or the button on your website. These are all...
You can create the most personal and influential marketing message but it won’t help your hotel if it never reaches your customer. The best thing about mobile devices, such as smartphones, tablets and feature phones is that they are linked to a particular...
In this digital age it’s important that hoteliers respond to the new needs of guests and offer them the convenience to select and reserve a room, access and change bookings and view hotel photos and information while away from their computers. Mobile is making...
The online community is very powerful that it can drive change - both for the better and for the worse. When your online network grows and your relationships with them expand, they turn into loyal brand advocates and guardians. This means that it is necessary to spend...
Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans. So it might just be one of the biggest questions of all time: How can my resort’s website get more traffic?Here...
Marketing experts always emphasise the need to regularly create fresh and original content that it’s easy to overlook the potential of previously published or posted content.If your resort has put a lot of thought, time, and effort into your content, it only...
Email marketing has always been an effective way to reach out to existing and prospective guests. It’s organic, as these people voluntarily signed up to receive your news and updates. So how do you grow the number of people who have given you...