The TripAdvisor Popularity Ranking ranks hotels and other businesses based on the number, quality and freshness of their reviews. The more ‘popular’ a hotel is based on these factors, the better its ranking position whenever travellers search for...
The ultimate aim of every hotel’s online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn’t mean you should lie down and accept their...
As every hotelier concerned with their online reputation knows, there is no site more powerful- and potentially damaging- than TripAdvisor. Now more than 16 years old, the platform has become the number one source of firsthand hotel, resort and attraction reviews for...
If you want to stand out from your competitors and ensure your marketing messages resonate with the right people at the right time, it’s essential to get personal. In today’s blog, we’ll look at how using your guests’ psychographic and...
Google Analytics offers a wealth of data on the people who are landing on your website and how they’re engaging with your content once they land there. But knowing which metrics to focus on and pulling all this data together into an actionable marketing plan is...
If there’s one thing hoteliers are keen to get right when planning a new website, it’s the booking engine. After all, this is the final nudge – the point at which guests select their room type and length of stay, enter their credit card details and...
Whatever you may have heard, email is still an integral component of any businesses online marketing arsenal. Regularly emailing your guests great offers, exclusive packages and enticing local info is one of the best ways to keep your audience engaged and your...
Encouraging reviews and managing online reputation is an integral part of any hotel’s internet marketing campaign. Before parting with their money, your guests are seeking out the views and experiences of other travellers and using this information to decide...
Your website is your hotel’s biggest and best selling tool, or at least it should be. If you want to beat the OTA’s, showcase your property and drive more direct bookings than ever before, it’s important not to lose your guests just when you get them...