Decades ago, hotels had to worry about building a brand, providing a good product with excellent customer service, and maintaining a good reputation within their community. It still holds true today—the only difference is that Internet advancements have...
You signed up for Facebook, Twitter, Foursquare and other social networking sites for one main reason: to grow your client base. But did you know that using social media also helps your professional networking in more ways than one?First, being online increases...
Yahoo! Search Products announced this week that Bing will now officially power Yahoo’s organic search results in USA and Canada, more specifically their web, image and video search. However, they have yet to announce its official roll out in Australia,...
Social media can be easily measured with various indicators like share of voice, reach, retweets, and comments. But measuring without a clear objective in mind won’t bring you closer to success.Read below on ways to help you measure your brand’s overall...
Hotel marketers already know that content is king, queen and prime minister that’s why they have been employing SEO strategies to improve their search performance in search engines such as Google, Yahoo and Bing. But they should also take note that content...
To date, there are about 1.8 billion internet users all over the world. They could all be your potential customers.How do you reach them? You must make sure that your website appears where they are searching and that they can understand what you are offering. ...
After setting up your hotel’s dynamic, content-managed website, what’s next?Well, you have to test if it works--by saying “it works” doesn’t mean it’s live and people can actually go to the website. For a website to be called...
Landing pages have become a standard marketing practice for anyone attempting to increase conversion. They are essentially the page where someone lands after clicking links in a newsletter or online ads.But to be effective, there’s a bit of art and science...
Facebook recently unveiled “Places”, their much-awaited geolocation feature.How is it different from other location-based services such as Foursquare? Well, for one, Facebook boasts of 500 million users under its belt—beating its competition with...