If you want to market effectively, you’ve got to know who you’re marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It’s free to use and easy...
Google Analytics offers a wealth of data on the people who are landing on your website and how they’re engaging with your content once they land there. But knowing which metrics to focus on and pulling all this data together into an actionable marketing plan is...
Ever wonder who’s really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today’s blog, you’ll discover how to tap...
If you regularly check in on your Google Analytics data to see how your resort’s website is performing (as you should), you’re probably keeping an eye on your Bounce Rate. This much talked about quality metric represents the percentage of visitors who land...
Google Analytics is one of the best tools out there for getting to grips with your website metrics, but if you haven’t set it up correctly, all you’ll achieve is inaccurate data and incorrect conclusions about how your organic traffic converts. Here are 5...
Engaging with your audience is all about knowing your audience. By using data drawn from Google Analytics, you can find out the key information you need to create strong guest personas for your social media audience, helping you formulate content that is more...
Last year, Google caused (another) shake up in the marketing world by removing organic keyword data from Google Analytics, replacing it with the words ‘Not Provided’. Since then, speculation has been rife that the search company plans to start blocking...
You’ve had your resort’s website professionally designed to showcase your property’s best features. You’re driving traffic there through a carefully thought-out marketing campaign that includes a social media strategy, email, blogging and...
Google has recently revamped the design of its Analytics interface, streamlining several features that were strewn across different tabs and making it a more coherent, easy to use product. Here is a run through of the most prominent changes. New Top...