Apple is making waves by launching a new program, iAds. This new software for mobiles, is the first step made by Apple to enter the business of selling advertising, once again placing itself at odds with Google. Google’s AdWords application features a similar...
Search Engine Marketing Archive
Facebook More Popular Than Google: The Big News Not So Big After All
Facebook is definitely here to stay and has experienced tremendous growth, but it is not going to replace Google as a travel planning tool anytime soon. Though Facebook initiatives drive traffic to hotel websites, this trackable traffic is not directly responsible for...
Google Maps, why go any further?
Google Maps is currently experimenting with a new feature which aims to make planning for vacations faster and more effective. The new feature on Google Maps displays specific prices for selected hotel listings.When you search for hotels in a...
Google Caffeine – decaf or caffeinated
On Monday, August 10, Google made an unusual announcement by pre-warning the world about changes to its organic search algorithm. Matt Cuts, Principal Engineer, and Sitaram Lyer, Staff Software Engineer of Google's Webmaster's blog, announced a large team of...