What motivates travellers and inspires them to book? In the crucial early stages of travel planning it’s not amenities, room sizes and air conditioning, but the prospect of exciting and enriching experiences; a break from the norm, an escape. During this stage...
From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form of content on the internet. In fact, it’s expected to account for as much as 82% of all internet traffic by 2021. For marketers, video...
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do it? Beside the obvious factor of low rates, one of the key reasons for the success of the...
In an industry that’s all about creating aspirational experiences, images sell better than words ever can. Investing time and resources to ensure your website features carefully selected, high quality photos of your hotel will pay dividends when it comes to...
Few can dispute the importance of social proof in the travel industry. When planning their breaks, almost all online holiday planners are influenced by the opinions of other travellers when it comes to choosing where to travel and stay. While review sites like...
At a time when older generations are tightening their purse strings, adventure-hungry millennials are spending more on travel than ever. Unsurprisingly, it’s OTAs that are seeing most of this increased spending, with data revealing that more than 50% of...
Black Friday and Cyber Monday have come and gone in a whirlwind of consumer excitement and spending. It’s now time to think slightly further down the road, adopt new tactics and target procrastinating guests still considering a last minute festive break....
One of the biggest shake ups in SEO in recent years has been the arrival of voice search. Thanks to mobile personal assistants and technologies such as Amazon Echo and Corona, consumers can quickly and conveniently find what they’re looking for online without...
Making use of audience generated content on social media offers a uniquely compelling way to communicate your hotel’s story, gain the trust of your guests and drive traffic and bookings. Thanks to Facebook’s news feed algorithm update of 2016, it has also...