🌊 Two Years In and Still Climbing When The Beach Cabarita joined our Boost Direct program, they had one goal: “We want to grow direct bookings, reduce OTA commission, and dominate our local market.” Two years on, that vision is being realised. Direct traffic is up,...
Hotel Marketing Archive
Why Results-Driven Hotel Marketing Outperforms Fee-for-Service Models
What If You Only Paid for Results — Not Just Marketing Work? In the hotel world, results speak louder than reports. It’s not about who “did the work” — it’s about who filled the rooms. That’s exactly why we developed Boost Direct — a performance-based hotel marketing...
How One Hotel Doubled Their Website Traffic in 12 Months with a Strategic Rebuild
The Invisible Revenue Killer Most hotels don’t realise it, but your website might be the one thing costing you the most direct bookings. It doesn’t matter how great your guest experience is if no one ever makes it to the booking engine. We see this all the time:...
5 Quick SEO Wins Hotel Managers Can Implement This Week (No Tech Skills Needed)
SEO can feel like something reserved for agencies with big retainers, full-time teams, and endless spreadsheets—but here’s the truth: if you can't afford to bring in an agency just yet, there’s still plenty you can do on your own. If you’re short on time (and let’s...
Why Your Hotel Website is Costing You Bookings (and What to Do About It)
The Problem Most Hotel Owners Don’t See If you're still relying on a website that looks like it was built in 2012, you could be losing bookings every single day—without even realising it. While you're investing in SEO, social media, and OTA listings, your hotel...
The Bums on Beds Guarantee: Why We Work for Results, Not an Hourly Rate
Putting Our Money Where Our Mouth Is The digital marketing industry is flooded with agencies that promise the world but charge you by the hour regardless of results. They talk about strategies, engagement, and traffic—but what about actual direct bookings and revenue?...
How Digital Marketing for Hotels Can Increase Direct Bookings & Reduce OTA Reliance
The OTA Problem: Why Hotels Are Losing Direct Bookings For many hotels, online travel agencies (OTAs) like Booking.com and Expedia are both a blessing and a curse. While they bring in bookings, they also charge high commissions (15-25%) and actively compete for your...
What Every Hotelier Should Know About Online Reputation Management
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake review online for everyone to see. Or, even worse, a negative media...
Digital Marketing Essentials for Hotels & Resorts
The world is different to how it was even just 5 years ago. Previously, just having a website or local business listing could get your hotel or resort bookings. Now you may be finding out that the strategies that were working for you before are no longer relevant in...