Established in January 2012, RoomKey.com is designed to give travellers the security of booking their trips directly...
Is it Time to Focus on Direct Bookings?
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Hotel Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Hoteliers Unconvinced By Group Discount Sites
The results of a new survey suggest European hoteliers remain dubious of the value of discount websites such as...
Hotel Booking Attribution More Important Than Ever
The resort booking distribution process seems to get more complicated every day, and with so many platforms to...
What do I need to know about TripAdvisor ?
TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real...
Distribution channel study under scrutiny
Experts have cast a critical eye over a recently published Distribution Channel Analysis study produced by the...
Hilton on hotel search marketing trends
With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct...
Think Insights with Google… help for travel marketers
Google has just released the new Think Insights with Google from beta, that sports a new playful look, helpful tools,...
Why we need a new hotel reservations sales process
Today’s callers have evolved faster than most hotel sales training programs. Hotel reservation agents are...
Why Understanding your web traffic is important to your business
If your hotel website is an important component of your marketing strategy, then website analysis is necessary for...