The ultimate aim of every hotel’s online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn’t mean you should lie down and accept their...
As every hotelier concerned with their online reputation knows, there is no site more powerful- and potentially damaging- than TripAdvisor. Now more than 16 years old, the platform has become the number one source of firsthand hotel, resort and attraction reviews for...
If you want to stand out from your competitors and ensure your marketing messages resonate with the right people at the right time, it’s essential to get personal. In today’s blog, we’ll look at how using your guests’ psychographic and...
Google Analytics offers a wealth of data on the people who are landing on your website and how they’re engaging with your content once they land there. But knowing which metrics to focus on and pulling all this data together into an actionable marketing plan is...
Encouraging reviews and managing online reputation is an integral part of any hotel’s internet marketing campaign. Before parting with their money, your guests are seeking out the views and experiences of other travellers and using this information to decide...
Ever wonder who’s really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today’s blog, you’ll discover how to tap...
Your website is your hotel’s biggest and best selling tool, or at least it should be. If you want to beat the OTA’s, showcase your property and drive more direct bookings than ever before, it’s important not to lose your guests just when you get them...
If you’ve been following travel industry blogs for awhile, there’s a good chance you’ve heard of the so-called ‘billboard effect.’ In case you haven’t, the idea is that OTAs such as Expedia can be used as a kind of marketing...
Online Travel Agencies can get your property’s name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty. But this increased exposure comes at a cost, and most independent hoteliers are struggling with...