Most hotel and resort managers believe their website is doing just fine. It looks clean, loads eventually, and guests can make bookings. But here’s the truth: what looks “fine” to you might look like a mess to Google, and that could be costing you thousands in direct...
We know that when it comes to managing bookings and support, timing is everything. That is why we are excited to introduce Pixy, our new AI voice agent, currently being trialled to help with after hours and overflow calls. Pixy is not a replacement for our team. She...
While Boost Direct is built to drive digital marketing, SEO, and direct bookings, we understand that marketing is only one part of a profitable strategy. To truly maximise returns, accommodation properties also need expert revenue management and distribution — the...
If your accommodation website is ranking well and bringing in steady traffic, it can be tempting to scale back marketing efforts. After all, if it is working, why change it? But the truth is, digital success is never set and forget. Search engines evolve, guest...
Spoiler: It will cost you bookings, revenue, and visibility “Free” might sound appealing, but in the world of hotel and resort websites, it is often the most expensive mistake a property can make. Many software providers offer complimentary websites bundled with their...
The future of hotel marketing is already here and it is being shaped by artificial intelligence If you have searched Google recently and seen a smart summary answer appear at the top of the page before any links, you have encountered the Search Generative Experience....
It might sound surprising, but we’ve just started the complete redevelopment of the Swell Resort website — less than two years after the last one went live. Why rebuild when we’re already ranking in the top three for high intent Burleigh Heads search terms? Why change...
Hotels Are Taking Back Bookings from the OTAs — One Step at a Time If you are still paying Online Travel Agent commissions of 15 percent or more, you are not alone. But that does not mean you have to give away every booking. Many properties feel stuck. Their website...
Why Optimising for AI Matters More Than Ever AI tools are quickly becoming the new way travellers discover information. Tools like ChatGPT, Google’s Search Generative Experience (SGE), Microsoft Copilot and Perplexity are changing the way people find places to stay....