Hotel Marketing Blog

Browse our blogs or filter by a category below.

Posted on Dec 17th 2012 by Ashlee Hume
So you've created a fantastic email campaign, you're offering unbeatable deals, showcasing your hotel or resort with stunning imagery and content and it's now on its way to everyone in your database....
Posted on Dec 13th 2012 by Ashlee Hume
I'm sure you've questioned how effective personalising an email subject line actually is. Does including something as simple as the recipient's name really work? Well, it is definitely one way to make your email stand out when someone is scanning their bu...
Posted on Nov 20th 2012 by Bryan Marsh
Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows businesses to promote their brands by paying to display ads in search results alongside related Apps, Pages and Places. Advertisers who t...
Posted on Nov 20th 2012 by Bryan Marsh
If you're ever in doubt about the power of social media as a marketing tool for your resort, here's yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with...
Posted on Nov 19th 2012 by Bryan Marsh
If you've noticed the click-through rates on your email marketing campaigns have take a nose dive recently, it's time to inject some creativity into the special promotions you're sending your guests. So what kind of deals can you send? Take a look at the...
Posted on Nov 7th 2012 by Lee Tester
What makes a special attractive and sell to your audience? That is the key question. Is it price? Is it the inclusion? Is it the way it is presented? The answer is simple, it is all of them. There is no use advertising or promoting a special on your websi...
Posted on Nov 5th 2012 by Lee Tester
Social Media is really a bit of a buzz at the moment. There are a number of clients who have asked eTourism to setup Facebook and Twitter accounts on their websites for them only to ask the question 'What Now?" Firstly be under no impression that you are...
Posted on Oct 17th 2012 by Lee Tester
We are continually looking at ways to communicate information in a better way to our clients so that they are fully informed on their bookings. This week, on our latest release, we have upgraded our eTourism Online Daily Booking Report to include some new...
Posted on Oct 16th 2012 by Allan Gaddi
Meta tags are html codes that contain your pages' metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so to speak....
Posted on Oct 10th 2012 by Bryan Marsh
If you want to get more out of your blogging campaign, but don't have the time to produce more content, you'll be pleased to hear there are plenty of things you can do to take your hotel's blog to the next level, without spending hours slaving over the ke...
Posted on Oct 4th 2012 by Bryan Marsh
We've posted a number of times on the importance of using email segmentation to create highly targeted marketing campaigns for specific guests groups. Today, we are pleased to announce the launch of Guest Connect, a new module within the iLaunch Content...
Posted on Oct 3rd 2012 by Lee Tester
At eTourism we are constantly looking at ways to improve how we promote specials and grow your sales. In our latest upgrade, we have added in 'Flames' to promote your specials in the booking engine. This is something that we have been using in eTourism Ho...
Posted on Sep 27th 2012 by Bryan Marsh
We've already discussed the importance of using segmentation to categorise your contact database and create tailored email marketing campaigns that target specific guest groups. You might choose to segment your leads based on demographic information such...
Posted on Sep 25th 2012 by Bryan Marsh
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t...
Posted on Sep 18th 2012 by Bryan Marsh
As you have probably heard by now, "to attract links you need great content." But defining what it is exactly that makes great content is not always so easy. Bad content, however, typically follows the same patterns, making it easy to spot and avoid....
Posted on Sep 18th 2012 by Bryan Marsh
Nearly a year after its acquisition of restaurant review and ratings service Zagat Survey, Google has announced it is buying travel guidebook brand Frommer's....
Posted on Sep 10th 2012 by Bryan Marsh
Including an image with your blog post is one of the best ways to catch the reader's eye, stir their interest and make them start reading. If you are holding back from brightening up your hotel's blog for fear of cost or copyright issues, you'll be plea...
Posted on Sep 7th 2012 by Bryan Marsh
A new study has shown that the photos hotels choose to use in their OTA booking paths have a considerable bearing on click through rates....
Posted on Sep 6th 2012 by Bryan Marsh
If you struggle to memorise that long string of random numbers that makes up your hotel's Google + business page, you'll be pleased to hear that Google is in the process of rolling out shorter, more professional custom URLs to thousands of its users....
Posted on Aug 24th 2012 by Lee Tester
Ever wondered how are bookings missed and not received? Well, email and the internet is unfortunately not 100% foolproof and emails do on occasions get put into spam/junk folders or are simply not received. In the modern day world, you would think that th...
Posted on Aug 24th 2012 by Bryan Marsh
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t...
Posted on Jul 9th 2012 by Bryan Marsh
Good marketing is all about creating an experience that makes your guests feel like your addressing their specific needs as individuals. When it comes to your email marketing campaign, the most effective way to do this is to personalise your message, and...
Posted on Jul 9th 2012 by Bryan Marsh
Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your resort's website to rank highly in Google search results is essential. And where better to find out how to improve your ranking than from...
Posted on Jul 4th 2012 by Lee Tester
We often get asked a lot of questions about how you connect your channel manager to eTourism Online. eTourism Online works with the major & most popular channel managers in the marketplace including Siteminder, Resonline, HiSite, Ezychannel & Update 247....
Posted on Jul 4th 2012 by Bryan Marsh
How many emails do you receive each day? And how many of those do you actually open? When you're scanning your inbox each morning, chances are it's the email subject line that determines which emails you open and which you send straight to your trash can...
Posted on Jun 25th 2012 by Bryan Marsh
You're probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community...
Posted on Jun 21st 2012 by Lee Tester
Have you heard of the term 'Last Room Availability'?How does that benefit me? Well the simple answer is more online bookings. To achieve this you should have your property management system connected to your channel manager. The concept is that if you hav...
Posted on Jun 21st 2012 by Bryan Marsh
Email marketing campaigns are an effective and affordable way to attract return visitors to your resort's website. Campaign tags help you to analyze the success of each email you send so you can stay on top of your campaign and maximize your return on inv...
Posted on Jun 15th 2012 by Bryan Marsh
Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most marketers recognise the ongoing importance of email, certain email best practices, such as Segmentation, have been slow to catch on. Segmentin...
Posted on Jun 15th 2012 by Bryan Marsh
Landing pages have become an essential component of every business's online marketing strategy, and your resort is no exception....
Posted on Jun 13th 2012 by Bryan Marsh
Appearing in local search results is pretty essential to the success of your resort's internet marketing campaign. While there's been lots written about the importance of Google Place pages and local web content when it comes to boosting your local search...
Posted on Jun 12th 2012 by Fatima Hodzic
In plain English, SEO is generally a number of techniques or processes used to optimise a website and give it the best chance to be seen in search engines like Google or Bing....
Posted on Jun 8th 2012 by Bryan Marsh
From online vouchers to emailed discount codes, the benefits of using discounts in your online marketing campaign should not be overlooked. Here's a look at how you can use this tactic to drive traffic to your resort's website, as well as a few of the pot...
Posted on Jun 7th 2012 by Bryan Marsh
Facebook is currently testing a new feature called 'Offers' for ecommerce businesses which will allow companies to display coupons prominently within ads, Sponsored Stories and user's news feeds. The development could mean big things for your resort's soc...
Posted on Jun 7th 2012 by Lee Tester
eTourism Online has a range of very powerful tools that can help you create, manage and sell your special promotions. To follow are just a few examples of what can be achieved with eTourism Online. Have you ever wanted to reward repeat guests with a d...
Posted on Jun 5th 2012 by Bryan Marsh
A referral is the natural result of excellent customer service and surpassed expectations. Since people don't give referrals unless they are deserved, a referral is not a foregone conclusion unless you start every decision you make about running your reso...
Posted on Jun 4th 2012 by Jodie Dunlop
In the iLaunch Content Management System, we try to make newsletter campaigns as powerful and painless as possible. iLaunch allows you to build your contact database in a number of ways and then provide you a comprehensive campaign builder for selecting,...
Posted on Jun 1st 2012 by Bryan Marsh
Established in January 2012, RoomKey.com is designed to give travellers the security of booking their trips directly through a hotel-owned website. The site is a collaborative venture by Hilton, Intercontinental Hotels Group, Choice Hotels, Wyndham, Marri...
Posted on May 31st 2012 by Bryan Marsh
What would you do on a whirlwind trip to Paris? London? Rome? Yahoo! has just released TimeTraveller, a new app to help you make the most out of your time in a new city, no matter how few hours you have to spare....
Posted on May 24th 2012 by Bryan Marsh
In an attempt to understand the travel planning behaviour of its customers, Orbitz have discovered a surprising fact: Mac users are 40% more likely to book a 4 or 5 star hotel than their PC using counterparts. The findings are being used along with a moun...
Posted on May 23rd 2012 by Bryan Marsh
Twitter just announced that it will be sending its users an email every week, presenting tweets and stories shared by their Twitter contacts over the last seven days. The new service will highlight who shared the feature stories and you'll be able to clic...
Posted on May 23rd 2012 by Lee Tester
After receiving a number of queries in regards to how or what eTourism does with your private data, including email lists, I thought I would write this blog post to let you all know what eTourism's policy is in regards to this.eTourism DOES NOT engage in...
Posted on May 21st 2012 by Jodie Dunlop
Blogging is a popular way for businesses to communicate updates such as upcoming events, special deals, and timely information with their clients. It's also a fantastic way to increase your visibility in search engines such as Google and Bing because the...
Posted on May 18th 2012 by Bryan Marsh
One of the criticisms leveled at Facebook's mobile apps in the past has been that the social network giant simply has too many features to cram into one mobile experience. Facebook began to address this issue with the launch of Facebook Messenger, and n...
Posted on May 17th 2012 by Bryan Marsh
As discussed in a recent post on our hotel marketing blog, Pinterest has caught the attention of marketers and is already beginning to make waves in the travel industry. It goes without saying that there are some huge potential benefits to having your res...
Posted on May 16th 2012 by Lee Tester
A common area that gets overlooked in eTourism Online is our room package descriptions. Too often we will see simply '3 Night Stay' which gives the potential customer no real information about what they are getting.When someone is looking to stay at a...
Posted on May 15th 2012 by Bryan Marsh
Travel firms all over the world have had to keep pace with rapid changes within the industry over the past few years. Many of these new challenges are common to all markets but there are specific differences in individual market development levels and con...
Posted on May 15th 2012 by Bryan Marsh
New social media site Pinterest has been creating a buzz in the marketing world recently, and it looks as though the travel industry is beginning to jump onboard....
Posted on May 15th 2012 by Bryan Marsh
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement....
Posted on May 14th 2012 by Bryan Marsh
Writing recently in Google's AdSense blog, app expert Tuyen Nguyen weighed up the pros and cons of mobile sites and apps. Although many view apps as the natural step-up from mobile sites, there are some questions to consider when selecting the best platfo...