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Posted on Jan 23rd 2014 by Bryan Marsh
A recent study by Google and Nielsen has revealed that almost three quarters of mobile users make enquiries using a search engine when using their devices to complete a purchase. It therefore goes without saying that if you haven't done so already, implem...
Posted on Jan 22nd 2014 by Bryan Marsh
Maintaining a blog isn't just about writing great content; it's about encouraging a dialogue with your audience. The comments section is the ideal place to encourage your guests to share their thoughts, ideas and opinions, but with so many spammers out th...
Posted on Jan 22nd 2014 by Bryan Marsh
Now that we're a few weeks into the New Year, have you stopped to think about where you'd like to take your property's marketing campaign in the coming 11 months? Taking time to reassess your efforts will keep you focused on everything you need to achieve...
Posted on Dec 18th 2013 by Administrator
SEO has changed radically in the last few years, but many businesses are still inadvertently limiting their ranking potential by relying on ineffective, outdated techniques that at best do nothing, and at worst, are actively penalised by Google. Here are...
Posted on Dec 18th 2013 by Bryan Marsh
Back in September, Google unveiled Hummingbird, an algorithm adjustment which overhauled the way search results are ranked and sent waves across the marketing world. Around 90% of search inquiries are affected by the change, which moved the focus away fro...
Posted on Dec 17th 2013 by Bryan Marsh
The most successful businesses on Twitter do much more than simply spam their followers about how great they are. They use the platform to listen to their customers, check up on the competition and engage in helpful and meaningful conversations that demon...
Posted on Dec 11th 2013 by Bryan Marsh
When your guests are scouring the web for the perfect property for their next holiday, great hotel photography catches their eye and gets them daydreaming about their break. But what visuals are most likely to get travel shoppers pulling out their credit...
Posted on Dec 11th 2013 by Bryan Marsh
Your resort's website is the best tool at your disposal for driving online bookings, and as you know, SEO plays a crucial role in making sure as many of your guests as possible actually land on it. Good SEO isn't just about driving high volumes of traffic...
Posted on Dec 10th 2013 by Bryan Marsh
Have the rules and regulations surrounding Facebook contests caused you to shy away from trying them in the past? Not long ago the social network quietly updated its promotions policy, making it possible for businesses to run contests on their own timelin...
Posted on Dec 4th 2013 by Administrator
Pinterest has just introduced a brand new way for its users to pin the things that interest them in the form of 'Place Pins'. This new kind of pin has been designed primarily to cater for the increasing number of travellers that use the social platform, a...