Hotel Marketing Blog

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Posted on Sep 22nd 2014 by Bryan Marsh
The Apple Watch was unveiled in a live event in California last week, alongside a preview of the iPhone 6 and 6 Plus. Set to go on sale early next year, the highly anticipated product is Apple's first all-new design since the original iPad in 2010....
Posted on Sep 15th 2014 by Bryan Marsh
Responding to your guests on social media is now an essential component of customer service and your online reputation hinges on getting it right. Are you delivering the best customer service possible for your guests on Facebook and other social platforms...
Posted on Sep 11th 2014 by Bryan Marsh
Google Analytics is one of the best tools out there for getting to grips with your website metrics, but if you haven't set it up correctly, all you'll achieve is inaccurate data and incorrect conclusions about how your organic traffic converts. Here are 5...
Posted on Sep 10th 2014 by Bryan Marsh
In life, old habits die hard. And in blogging, they can be just as difficult to break. If your current campaign isn't generating the traffic and bookings you'd like it to, it's time to identify bad habits so you can break free of your blogging rut and sta...
Posted on Aug 12th 2014 by Bryan Marsh
At the end of July, Google introduced a major change to its local search algorithm, informally nicknamed 'Pigeon.' The update is designed to improve local search results by integrating them more closely with traditional search features and ranking signals...
Posted on Aug 6th 2014 by Bryan Marsh
Successful SEO is about much more than keyword rankings. If you want your resort's website to survive algorithm changes, avoid Google penalties, and get noticed on a web saturated with content, here are 5 critical SEO mistakes you need to avoid....
Posted on Aug 5th 2014 by Bryan Marsh
Who needs Google? Well, we all do. Ranking for important keywords is an undeniably powerful way to get your resort's name in front of your guests and drive streams of relevant traffic back to your website ready to make a booking. But with Google constantl...
Posted on Jun 25th 2014 by Bryan Marsh
Email opens on mobile devices have soared from just 11% in 2011, to a steady 45% of all email opens in 2014. As email opens on mobile grow and grow, desktop and webmail opens are rapidly falling, leaving email marketers who want to reach their audience no...
Posted on Jun 24th 2014 by Bryan Marsh
Are you doing everything you can to maximise your social media marketing efforts or merely covering the basics? By taking just 3 simple steps, you can build on your current social media routine, make your accounts work harder for you and bring in greater...
Posted on Jun 24th 2014 by Bryan Marsh
Do you know which page gets viewed the most on the average website? Yep, you guessed it " it's the homepage. That's not surprising when you consider: It's probably the oldest page on your site (and has therefore gathered the most inbound links) and its UR...