Hotel Marketing Blog
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Posted on Feb 18th 2016 by Bryan Marsh
Blogging is one of the most reliable ways to drive a steady flow of organic traffic to your hotel's website. If you regularly publish relevant, high quality blog articles, it will increase your rankings in the SERPs, especially if you take time to optimis...
Posted on Feb 17th 2016 by Bryan Marsh
With the number of social media users now at 1.82 billion worldwide, it goes without saying that maintaining an active presence on the most popular networks is an essential component of your hotel's marketing plan. But how can you communicate your message...
Posted on Feb 10th 2016 by Bryan Marsh
As you're probably aware, SEO is far from dead. In fact, it's still absolutely crucial if you want to get your property discovered by your guests and drive lots of bookings online. But SEO has changed, and the tricks and cheats once touted as the quick wa...
Posted on Feb 3rd 2016 by Bryan Marsh
If you regularly check in on your Google Analytics data to see how your resort's website is performing (as you should), you're probably keeping an eye on your Bounce Rate. This much talked about quality metric represents the percentage of visitors who lan...
Posted on Jan 27th 2016 by Bryan Marsh
Whatever other marketing tactics come and go in the coming 12 months, SEO is here to stay. Recent stats show that an average of 12 billion online searches are made every month, and that's just in the US. With so many people using Google and other search e...
Posted on Jan 21st 2016 by Bryan Marsh
We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel's content marketing campaign. That's because maybe above every other kind of online marketing tactic, content production could never be...
Posted on Jan 13th 2016 by Bryan Marsh
So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it's almost two weeks into 2016 already. But that doesn't mean it's too late to start thinking about your...
Posted on Dec 15th 2015 by Bryan Marsh
Are your hotel's videos falling flat on YouTube? Optimising your content to take advantage of the site's algorithm will ensure your videos get seen by more of your guests. In today's blog, we'll look at 5 ways you can rank higher in YouTube search. 1. Dis...
Posted on Dec 10th 2015 by Bryan Marsh
Most hotels have accepted by now that creating glowing reviews of their own business is not a wise idea. But what if your property is one of the many businesses unlucky enough to fall victim to malicious fake reviews? Whether they are posted by your compe...
Posted on Dec 3rd 2015 by Bryan Marsh
Email is an essential component of any hotel's online marketing campaign, but crafting great email content takes time, effort and money. With a little bit of planning and creativity, however, driving results with your email output needn't eat into your re...