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Posted on Jun 24th 2016 by Bryan Marsh
SEO is constantly evolving. New Google algorithms, insights and best practices emerge on a regular basis and it's essential to keep on top of these changes if you want to beat your competition and get found in the search results by your guests. Here are 4...
Posted on Jun 22nd 2016 by Bryan Marsh
Hoteliers spend millions of dollars each year on digital marketing campaigns designed to drive more online bookings. But even with this investment, 81% of travel planners will leave a website before finalising their booking, according to recent research f...
Posted on Jun 17th 2016 by Bryan Marsh
What's the first thing people look at when they arrive on your hotel's Facebook page? You got it it's your Facebook cover photo. Since it's probably the most noticeable part of your page, it's essential that your cover photo is eye-catching, engaging and...
Posted on Jun 15th 2016 by Bryan Marsh
Content marketing can be time consuming, but it doesn't have to be a chore. From email marketing tips to boosting your blog and optimising your website content, these 5 simple hacks will help save time, boost your productivity and drive results. 1. Optimi...
Posted on Jun 10th 2016 by Bryan Marsh
The TripAdvisor Popularity Ranking ranks hotels and other businesses based on the number, quality and freshness of their reviews. The more 'popular' a hotel is based on these factors, the better its ranking position whenever travellers search for properti...
Posted on Jun 8th 2016 by Bryan Marsh
The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do...
Posted on Jun 2nd 2016 by Bryan Marsh
Running a blog can be time-consuming, but it remains one of the best ways to attract a steady stream of traffic to your website, win points with Google and strengthen your relationship with your audience. Most hotels start blogging with the best intention...
Posted on Jun 1st 2016 by Bryan Marsh
As every hotelier concerned with their online reputation knows, there is no site more powerful- and potentially damaging- than TripAdvisor. Now more than 16 years old, the platform has become the number one source of firsthand hotel, resort and attraction...
Posted on May 31st 2016 by Bryan Marsh
Adding videos to your hotel's social media mix is a great way to generate likes and shares, expand your reach and drive traffic back to your website. Creating this kind of content needn't cost you thousands of dollars for high end production. In fact, som...
Posted on May 27th 2016 by Bryan Marsh
Driving a steady flow of relevant traffic to your hotel website is integral to the success of your entire digital marketing campaign. If you don't have online travellers landing on your website, it's impossible to convert them into bookings and loyal, lon...