Hotel Marketing Blog
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Posted on Feb 23rd 2018 by Bryan Marsh
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google's Matt Cutts has said that a brand's social presence is part of the overall mix of search ranking...
Posted on Feb 16th 2018 by Bryan Marsh
We're all familiar with the stats by now: 75% of Google users won't bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot will get you almost 33% of the clicks. Basically, getting to the first page of search resu...
Posted on Feb 9th 2018 by Bryan Marsh
It's getting more and more difficult for businesses to get their social content seen by the right audience on Facebook. Brands invest time and resources in creating great posts and building a fan base, but shockingly, as much as 90% of these carefully cra...
Posted on Feb 2nd 2018 by Bryan Marsh
2017 was another important year for email marketing. Despite the rise of social media, email remains the preferred choice for brand contact for 72% of consumers, according to Litmus' State of Email study. But email, just like every other kind of marketing...
Posted on Feb 1st 2018 by Bryan Marsh
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an emphasis on creating the best possible user experience, and video...
Posted on Dec 22nd 2017 by Bryan Marsh
2017 has been another huge year for social media. Twitter boosted its character limit, live video streams are everywhere and Snapchat's popularity shows no signs of waning. With just over a week of the year left, your thoughts may already have turned to y...
Posted on Dec 18th 2017 by Bryan Marsh
The online marketing industry is constantly evolving, and the cycle from "next big tactic" to waste of time moves pretty fast. If you're using any of the content marketing strategies listed below, it's time for a fresh approach. 1. Generic, Churned-Out Co...
Posted on Dec 8th 2017 by Bryan Marsh
Out of all the tactics marketers will put into action to compete for their audience's attention this holiday season, email marketing continues to be one of the most important. If you want to maximise bookings this Christmas, you need to plan out a strateg...
Posted on Dec 1st 2017 by Bryan Marsh
Black Friday and Cyber Monday have come and gone in a whirlwind of consumer excitement and spending. It's now time to think slightly further down the road, adopt new tactics and target procrastinating guests still considering a last minute festive break....
Posted on Nov 24th 2017 by Bryan Marsh
If you have an active blog on your hotel's website - which you absolutely should if you want to maximise your brand's reach and generate direct bookings you're probably wondering how to get your posts seen by more of your guests. One of the best ways to m...
Posted on Nov 17th 2017 by Bryan Marsh
As any online marketer will tell you, SEO is an increasingly complex art to master. Not only are there more than 200 different factors which make up Google's algorithm, the search landscape is constantly shifting, and each shift brings with it a new set o...
Posted on Nov 10th 2017 by Bryan Marsh
Do you know what the world's second biggest search engine after Google is? YouTube. Billions of people are making billions of video searches and watching hour upon hour of content everyday, on their TVs, tablets, desktop and Smartphone devices. If your ho...
Posted on Nov 3rd 2017 by Bryan Marsh
One of the biggest shake ups in SEO in recent years has been the arrival of voice search. Thanks to mobile personal assistants and technologies such as Amazon Echo and Corona, consumers can quickly and conveniently find what they're looking for online wit...
Posted on Oct 26th 2017 by Bryan Marsh
The days when social media was simply another platform for businesses to use for self promotion have long passed. Your guests are increasingly using their online networks as a first point of contact with you during the planning stage of their breaks and t...
Posted on Oct 20th 2017 by Bryan Marsh
Email remains one of the most powerful ways to strengthen your relationship with your guests, promote targeted offers and drive bookings made through your hotel website. All businesses want a bigger email contact database, but as any savvy marketer will t...
Posted on Oct 12th 2017 by Bryan Marsh
Making use of audience generated content on social media offers a uniquely compelling way to communicate your hotel's story, gain the trust of your guests and drive traffic and bookings. Thanks to Facebook's news feed algorithm update of 2016, it has also...
Posted on Oct 9th 2017 by Bryan Marsh
In the struggle to keep up with the constantly evolving digital marketing landscape, it's all too easy to lose sight of basic SEO practices we should all be using to get discovered by the right audience online. Although every new algorithm update inevitab...
Posted on Sep 27th 2017 by eTourism Support Team
Do you have an SSL certificate on your hotel's website? If not, it's time to act fast. That's because from the start of October onwards, Google Chrome will release an update that will display a "Not Secure" warning on any web page, contact form or input f...
Posted on Sep 15th 2017 by Bryan Marsh
It's a no-brainer: social media is now an essential component of every hotel's online marketing campaign. And because all your competitors and every other business under the sun are using the channel daily to build brand awareness and engage their audienc...
Posted on Sep 8th 2017 by Bryan Marsh
Are you guilty of reaching out to your guests with bland, uninspiring emails? If so, you can bet they're ending up straight in the "Junk" file along with the heaps of other generic and impersonal marketing messages they receive everyday. Guests crave high...
Posted on Sep 1st 2017 by Bryan Marsh
Setting up a business profile for your hotel on social media is ridiculously quick and simple. Getting noticed by the right audience and expanding your reach until you're consistently driving a steady stream of social traffic to your website is not always...
Posted on Aug 25th 2017 by Bryan Marsh
With the explosion of content marketing in recent years, the competition to get your hotel noticed by your guests online is fiercer than ever. Unfortunately, there's no quick fix to SEO. But with a little patience, dedication and commitment to these best...
Posted on Aug 18th 2017 by Bryan Marsh
Repeat guests are your most valuable asset. They are cheaper to market to, provide a reliable source of revenue and are likely to provide plenty of word of mouth recommendations. So how do you turn more of the travellers checking into your property for th...
Posted on Aug 10th 2017 by Bryan Marsh
Despite the evolution of the search landscape in recent years, using white hat tactics to build high quality links remains an important touchstone of good SEO. It's simple: however great your content and on-page SEO techniques, you need relevant, authorit...
Posted on Aug 4th 2017 by Bryan Marsh
Maintaining an active presence on YouTube is a great way to show off all that your hotel has to offer, widen your reach, promote your website and ultimately, drive bookings. In today's blog, we'll look at three simple but effective tactics for converting...
Posted on Jul 28th 2017 by Bryan Marsh
Have you taken a look at your old blog content recently? If you've been running the blog for several years, it's probably overdue a bit of a clean up. Why bother? Because both Google and your guests strongly favour fresh, highly relevant content. What's m...
Posted on Jul 19th 2017 by Bryan Marsh
Thanks to the lighting pace of online marketing, new digital strategies come and go almost on a weekly basis. It's perhaps surprising then, that one of the oldest channels in the marketer's handbook has not only stood the test of time but actually steadil...
Posted on Jul 12th 2017 by Bryan Marsh
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev...
Posted on Jul 6th 2017 by Bryan Marsh
There are few digital marketers out there that would dispute that both search engine optimisation and social media are essential components of any effective online strategy. After all, SEO is the original tactic for helping the right audience find your ho...
Posted on Jun 23rd 2017 by Bryan Marsh
Facebook provides an incredible platform to showcase your blog and drive traffic back to your website. In fact, promoting your blog posts on social is every bit as important as writing the posts themselves if you want to get your content discovered by the...
Posted on Jun 14th 2017 by Bryan Marsh
Whatever new social platform your guests are adopting, email remains a powerful and reliable way to engage your audience from first contact right through to booking and (hopefully) return trip. Thanks to analytics data and your own knowledge of your guest...
Posted on Jun 7th 2017 by Bryan Marsh
In the past year or so, Facebook has been very busy revamping established features and rolling out some pretty exciting new ones. Have you been keeping up? Whether you have or you haven't, you're probably wondering how you can adapt your hotel's social ca...
Posted on Jun 1st 2017 by Bryan Marsh
Engaging, SEO boosting, and powerfully promotional, blogging is a tool hotel marketers ignore at their own peril. But it's one a lot of hoteliers are still in the dark about, or see as an optional 'extra' that they'll get round to now and then when they h...
Posted on May 25th 2017 by Bryan Marsh
Most of us already receive more emails on a daily basis than we can comfortably handle a fair chunk of which are marketing messages which are easier just to ignore, am I right? Does that mean that sending email campaigns to your guests is a waste of your...
Posted on May 18th 2017 by Bryan Marsh
Social media has been discussed at length for around a decade now. But despite the hold Facebook, Snapchat and Instagram have over most of our social lives, there still exists some pretty big myths when it comes to using social media for business. Let's t...
Posted on May 10th 2017 by Bryan Marsh
Representing the percentage of visitors who land on your website only to leave before checking out any other page, bounce rate is one of the few metrics you really don't want to increase. A high bounce rate often indicates that a page offers a poor user e...
Posted on May 4th 2017 by Bryan Marsh
Increasing the amount of time guests spend watching your hotel's YouTube videos not only ensures that more of your content gets viewed, it helps it get discovered by an even wider audience. Following a 2012 algorithm update, watch time or "audience retent...
Posted on Apr 26th 2017 by Bryan Marsh
Responsible for delivering holiday planning travellers directly to your website, SEO is one of the most important components of your hotel's online strategy. Unfortunately, it's also one of the most difficult areas to master, with hundreds of Google algor...
Posted on Apr 20th 2017 by Bryan Marsh
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo...
Posted on Apr 12th 2017 by Bryan Marsh
Since sending out any email - let alone an important bulk marketing mail out - is an irreversible process, you have just one shot to get it right. In today's post, we'll look at some of the most common mistakes which could be jeopardising your open and cl...
Posted on Apr 5th 2017 by Bryan Marsh
It's something we all know by now: if you want to get found by your guests, you've got to make it to page one of Google search results. But getting there isn't easy. If you want to secure a spot on the first page of the SERPs, simply publishing great cont...
Posted on Mar 29th 2017 by Bryan Marsh
Social media has been a core component of every brand's online strategy for years now, but as the world of networks and apps continues to evolve, competition for your audience's attention is fierce. In a bid to get noticed, many marketers are striving to...
Posted on Mar 22nd 2017 by Bryan Marsh
For most hotels, online travel agents are a necessary evil. Like it or not, they're the first port of call for most travellers researching their breaks online, and if your property is not listed you're going to miss out on a huge amount of exposure. But w...
Posted on Mar 15th 2017 by Admin
If you really want to capture your audience's attention online, you need to add video to your marketing mix. Few other forms of content have the power to excite and inspire your guests so effectively, with Google data revealing that up to 42% of online tr...
Posted on Mar 7th 2017 by Bryan Marsh
Smartphones have all but destroyed landlines, and they've struck a serious blow to desktop too, with mobile searches overtaking those made on a laptop or PC for the first time in 2015. There's no longer any argument that the future of content marketing is...
Posted on Mar 1st 2017 by Bryan Marsh
Striving for new ways to retarget your guests on Facebook? The social media platform has recently made some changes to its Custom Audiences tool to help you get even more refined with your Facebook advertising. Thanks to the update, you can now choose to...
Posted on Feb 22nd 2017 by Bryan Marsh
With the huge emphasis that has been placed on content production in recent years, competition for travel consumers' attention online has never been fiercer. A high quality and strategic SEO campaign is therefore essential if you want to be the best answe...
Posted on Feb 15th 2017 by Bryan Marsh
Whatever exciting new social networks, apps and digital strategies emerge for reaching your guests in the coming months, email marketing is going nowhere in 2017. It remains one of the most powerful and cost effective ways to reach your guests wherever th...
Posted on Feb 8th 2017 by Admin
The competition for your guests' attention online is fiercer than ever, and one thing's for sure; if other local hotels are doing a better job reaching them than you are, your booking rates are going to suffer. So, how do you know if your competition is s...
Posted on Feb 3rd 2017 by Bryan Marsh
It's a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is alive and well in fact, organic search consistently generates t...