Hotel Marketing Blog

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Posted on Aug 25th 2017 by Bryan Marsh
With the explosion of content marketing in recent years, the competition to get your hotel noticed by your guests online is fiercer than ever. Unfortunately, there's no quick fix to SEO. But with a little patience, dedication and commitment to these best...
Posted on Aug 18th 2017 by Bryan Marsh
Repeat guests are your most valuable asset. They are cheaper to market to, provide a reliable source of revenue and are likely to provide plenty of word of mouth recommendations. So how do you turn more of the travellers checking into your property for th...
Posted on Aug 10th 2017 by Bryan Marsh
Despite the evolution of the search landscape in recent years, using white hat tactics to build high quality links remains an important touchstone of good SEO. It's simple: however great your content and on-page SEO techniques, you need relevant, authorit...
Posted on Aug 4th 2017 by Bryan Marsh
Maintaining an active presence on YouTube is a great way to show off all that your hotel has to offer, widen your reach, promote your website and ultimately, drive bookings. In today's blog, we'll look at three simple but effective tactics for converting...
Posted on Jul 28th 2017 by Bryan Marsh
Have you taken a look at your old blog content recently? If you've been running the blog for several years, it's probably overdue a bit of a clean up. Why bother? Because both Google and your guests strongly favour fresh, highly relevant content. What's m...
Posted on Jul 19th 2017 by Bryan Marsh
Thanks to the lighting pace of online marketing, new digital strategies come and go almost on a weekly basis. It's perhaps surprising then, that one of the oldest channels in the marketer's handbook has not only stood the test of time but actually steadil...
Posted on Jul 12th 2017 by Bryan Marsh
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev...
Posted on Jul 6th 2017 by Bryan Marsh
There are few digital marketers out there that would dispute that both search engine optimisation and social media are essential components of any effective online strategy. After all, SEO is the original tactic for helping the right audience find your ho...
Posted on Jun 23rd 2017 by Bryan Marsh
Facebook provides an incredible platform to showcase your blog and drive traffic back to your website. In fact, promoting your blog posts on social is every bit as important as writing the posts themselves if you want to get your content discovered by the...
Posted on Jun 14th 2017 by Bryan Marsh
Whatever new social platform your guests are adopting, email remains a powerful and reliable way to engage your audience from first contact right through to booking and (hopefully) return trip. Thanks to analytics data and your own knowledge of your guest...
Posted on Jun 7th 2017 by Bryan Marsh
In the past year or so, Facebook has been very busy revamping established features and rolling out some pretty exciting new ones. Have you been keeping up? Whether you have or you haven't, you're probably wondering how you can adapt your hotel's social ca...
Posted on Jun 1st 2017 by Bryan Marsh
Engaging, SEO boosting, and powerfully promotional, blogging is a tool hotel marketers ignore at their own peril. But it's one a lot of hoteliers are still in the dark about, or see as an optional 'extra' that they'll get round to now and then when they h...
Posted on May 25th 2017 by Bryan Marsh
Most of us already receive more emails on a daily basis than we can comfortably handle a fair chunk of which are marketing messages which are easier just to ignore, am I right? Does that mean that sending email campaigns to your guests is a waste of your...
Posted on May 18th 2017 by Bryan Marsh
Social media has been discussed at length for around a decade now. But despite the hold Facebook, Snapchat and Instagram have over most of our social lives, there still exists some pretty big myths when it comes to using social media for business. Let's t...
Posted on May 10th 2017 by Bryan Marsh
Representing the percentage of visitors who land on your website only to leave before checking out any other page, bounce rate is one of the few metrics you really don't want to increase. A high bounce rate often indicates that a page offers a poor user e...
Posted on May 4th 2017 by Bryan Marsh
Increasing the amount of time guests spend watching your hotel's YouTube videos not only ensures that more of your content gets viewed, it helps it get discovered by an even wider audience. Following a 2012 algorithm update, watch time or "audience retent...
Posted on Apr 26th 2017 by Bryan Marsh
Responsible for delivering holiday planning travellers directly to your website, SEO is one of the most important components of your hotel's online strategy. Unfortunately, it's also one of the most difficult areas to master, with hundreds of Google algor...
Posted on Apr 20th 2017 by Bryan Marsh
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo...
Posted on Apr 12th 2017 by Bryan Marsh
Since sending out any email - let alone an important bulk marketing mail out - is an irreversible process, you have just one shot to get it right. In today's post, we'll look at some of the most common mistakes which could be jeopardising your open and cl...
Posted on Apr 5th 2017 by Bryan Marsh
It's something we all know by now: if you want to get found by your guests, you've got to make it to page one of Google search results. But getting there isn't easy. If you want to secure a spot on the first page of the SERPs, simply publishing great cont...
Posted on Mar 29th 2017 by Bryan Marsh
Social media has been a core component of every brand's online strategy for years now, but as the world of networks and apps continues to evolve, competition for your audience's attention is fierce. In a bid to get noticed, many marketers are striving to...
Posted on Mar 22nd 2017 by Bryan Marsh
For most hotels, online travel agents are a necessary evil. Like it or not, they're the first port of call for most travellers researching their breaks online, and if your property is not listed you're going to miss out on a huge amount of exposure. But w...
Posted on Mar 15th 2017 by Admin
If you really want to capture your audience's attention online, you need to add video to your marketing mix. Few other forms of content have the power to excite and inspire your guests so effectively, with Google data revealing that up to 42% of online tr...
Posted on Mar 7th 2017 by Bryan Marsh
Smartphones have all but destroyed landlines, and they've struck a serious blow to desktop too, with mobile searches overtaking those made on a laptop or PC for the first time in 2015. There's no longer any argument that the future of content marketing is...
Posted on Mar 1st 2017 by Bryan Marsh
Striving for new ways to retarget your guests on Facebook? The social media platform has recently made some changes to its Custom Audiences tool to help you get even more refined with your Facebook advertising. Thanks to the update, you can now choose to...
Posted on Feb 22nd 2017 by Bryan Marsh
With the huge emphasis that has been placed on content production in recent years, competition for travel consumers' attention online has never been fiercer. A high quality and strategic SEO campaign is therefore essential if you want to be the best answe...
Posted on Feb 15th 2017 by Bryan Marsh
Whatever exciting new social networks, apps and digital strategies emerge for reaching your guests in the coming months, email marketing is going nowhere in 2017. It remains one of the most powerful and cost effective ways to reach your guests wherever th...
Posted on Feb 8th 2017 by Admin
The competition for your guests' attention online is fiercer than ever, and one thing's for sure; if other local hotels are doing a better job reaching them than you are, your booking rates are going to suffer. So, how do you know if your competition is s...
Posted on Feb 3rd 2017 by Bryan Marsh
It's a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is alive and well in fact, organic search consistently generates t...
Posted on Jan 27th 2017 by Bryan Marsh
If you've been using content marketing to promote your hotel online for a while, chances are you've already created a sizeable number of blog posts. But are they actually generating traffic? No matter how interesting, helpful and engaging your content, if...
Posted on Nov 19th 2016 by Bryan Marsh
Mastering mobile can make the difference between skyrocketing booking rates and stagnation this holiday season. In today's blog, we'll look at 4 key ways you can make the most of mobile marketing to reach more of your guests this Christmas. A Responsive W...
Posted on Nov 16th 2016 by Bryan Marsh
Content Marketing is a crucial tool for driving audience engagement, promoting your hotel and boosting your property's position in the search engine results pages. There's a huge amount of advice out there about how brands can deliver better content onlin...
Posted on Oct 20th 2016 by Bryan Marsh
Choosing the right words to rank for can make or break the success of your hotel's PPC campaigns. By taking time to conduct research into the market's demand for certain keywords and phrases, you can identify the words to target to reach more of your gues...
Posted on Oct 19th 2016 by Bryan Marsh
It's approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it's time to at least start to spare a thought towards this year's holiday campaigns. Social media offers a fantastic opportunity to re...
Posted on Oct 13th 2016 by Bryan Marsh
Social media marketing is about promoting your brand and getting word out there about your hotel, but it's also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of y...
Posted on Oct 11th 2016 by Bryan Marsh
Maintaining a high click-through rate is essential if you want your hotel's marketing campaign to do what is actually designed to: drive website traffic and generate bookings. If you've been running your hotel's email marketing campaign for a while, no do...
Posted on Oct 5th 2016 by Bryan Marsh
Blogging is a great way to differentiate yourself from the competition, establish yourself as an authority in the eyes of Google, climb the search rankings and engage your guests. Unfortunately, it's also really easy to get wrong. With millions of new pie...
Posted on Oct 4th 2016 by Bryan Marsh
Large chain hotels have been using carefully designed loyalty programs for decades, and the OTAs have followed suit with their own discounts and promos designed to retain more guests. Yet, for small hotels and resorts with just one location, such schemes...
Posted on Sep 30th 2016 by Bryan Marsh
There are few better ways to show off the unique vibe of your hotel than a professionally shot video. Surpassing static image and text in terms of emotional connection, video has the unique ability to get travellers imagining their breaks and itching to b...
Posted on Sep 28th 2016 by Bryan Marsh
If you want to market effectively, you've got to know who you're marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It's free to use and easy to get...
Posted on Sep 23rd 2016 by Bryan Marsh
Do you know how long it takes the average reader to decide whether your hotel's content is worth the effort? Roughly 15 seconds. But what exactly runs through your audience's mind in this tiny timeframe? In a world overflowing with blog articles and socia...
Posted on Sep 20th 2016 by Bryan Marsh
Now that almost every brand under the sun has its own blog, businesses have to work harder than ever to ensure their content gets read and even more importantly, that it actually converts. Although competition for your guests' attention online is fierce,...
Posted on Sep 17th 2016 by Bryan Marsh
Since around 77% of travel consumers will check the feedback of other travellers before booking a hotel online, reviews have the powerful ability to pull in your guests in big numbers or drive them straight to the competition. Social media, blogs, forums...
Posted on Sep 14th 2016 by Bryan Marsh
Whether it's down to the cost of international travel, safety concerns amidst terrorist threats or changing visa regulations, holidays closer to home are more popular than ever. The rise of the so-called "staycation" is great news for your hotel; not leas...
Posted on Sep 12th 2016 by Bryan Marsh
Are you using videos as part of your hotel's social media marketing mix? If not, you really should be, since visual content routinely drives more engagement than text posts across each of the major social media platforms. Once you're regularly includi...
Posted on Sep 8th 2016 by Bryan Marsh
Whether your target guests are young or retired, married or single, smartphones are their constant companions. The soaring popularity of smartphones across all demographics resulted in mobile searches overtaking those made on desktop for the first time la...
Posted on Aug 25th 2016 by Bryan Marsh
Whatever the demographic makeup of your guests, it's safe to say that many of them live out a large portion of their lives on social media posting holiday selfies, catching up with friends, but also interacting with travel brands, reading reviews and rese...
Posted on Aug 23rd 2016 by Bryan Marsh
One of the fundamental rules of marketing is this: you need to understand your audience, inside out. Without this knowledge, how can you expect to create effective strategies to reach your audience and craft messaging that resonates and turns casual trave...
Posted on Aug 6th 2016 by Bryan Marsh
With so many other hotels and resorts vying for your guests' attention, one of the biggest challenges of any property's online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high qu...
Posted on Aug 3rd 2016 by Bryan Marsh
Tech-savvy, socially aware and hyper-connected, millennials can be a difficult nut to crack. However, since they represent such a lucrative market, it's essential to get on the right side of this new generation of travellers planning their breaks online....