Hotel Marketing Blog

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Posted on Mar 1st 2017 by Bryan Marsh
Striving for new ways to retarget your guests on Facebook? The social media platform has recently made some changes to its Custom Audiences tool to help you get even more refined with your Facebook advertising. Thanks to the update, you can now choose to...
Posted on Feb 22nd 2017 by Bryan Marsh
With the huge emphasis that has been placed on content production in recent years, competition for travel consumers' attention online has never been fiercer. A high quality and strategic SEO campaign is therefore essential if you want to be the best answe...
Posted on Feb 15th 2017 by Bryan Marsh
Whatever exciting new social networks, apps and digital strategies emerge for reaching your guests in the coming months, email marketing is going nowhere in 2017. It remains one of the most powerful and cost effective ways to reach your guests wherever th...
Posted on Feb 8th 2017 by Admin
The competition for your guests' attention online is fiercer than ever, and one thing's for sure; if other local hotels are doing a better job reaching them than you are, your booking rates are going to suffer. So, how do you know if your competition is s...
Posted on Feb 3rd 2017 by Bryan Marsh
It's a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is alive and well in fact, organic search consistently generates t...
Posted on Jan 27th 2017 by Bryan Marsh
If you've been using content marketing to promote your hotel online for a while, chances are you've already created a sizeable number of blog posts. But are they actually generating traffic? No matter how interesting, helpful and engaging your content, if...
Posted on Nov 19th 2016 by Bryan Marsh
Mastering mobile can make the difference between skyrocketing booking rates and stagnation this holiday season. In today's blog, we'll look at 4 key ways you can make the most of mobile marketing to reach more of your guests this Christmas. A Responsive W...
Posted on Nov 16th 2016 by Bryan Marsh
Content Marketing is a crucial tool for driving audience engagement, promoting your hotel and boosting your property's position in the search engine results pages. There's a huge amount of advice out there about how brands can deliver better content onlin...
Posted on Oct 20th 2016 by Bryan Marsh
Choosing the right words to rank for can make or break the success of your hotel's PPC campaigns. By taking time to conduct research into the market's demand for certain keywords and phrases, you can identify the words to target to reach more of your gues...
Posted on Oct 19th 2016 by Bryan Marsh
It's approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it's time to at least start to spare a thought towards this year's holiday campaigns. Social media offers a fantastic opportunity to re...