Hotel Marketing Blog

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Posted on Jan 9th 2024 by Bryan Marsh
Find out how you can turn negative reviews into an opportunity to improve your property and services and boost your Australian hotel's reputation online....
Posted on Dec 30th 2023 by Bryan Marsh
Finetuning your social media strategy for the coming year? We've rated the best social media platforms for your Queensland hotel this 2024, so you can focus on the best and ditch the rest....
Posted on Dec 20th 2023 by Bryan Marsh
Spacious rooms? Ease of reservation? Photos of the facilities online? What do guests look for when choosing an Australian hotel? Find out in this new eTourism blog....
Posted on Dec 10th 2023 by Bryan Marsh
Learn about the digital marketing trends in Queensland tourism in 2024. Use these strategies to boost your hotel's online presence, reach more guests, and increase your property's revenue this year....
Posted on Nov 20th 2023 by Bryan Marsh
Discover the latest data, insights, and highlights shaping the tourism industry in Queensland in 2023....
Posted on Apr 1st 2023 by iLaunch Support
Google Announced on March 16, 2022, that it will discontinue Universal Analytics (GA3) on July 1st, 2023. So if you decide not to switch to GA4 then your current Google Analytics tracking would automatically stop working after July 1, 2023. And to make ma...
Posted on Sep 1st 2022 by iLaunch Support
The introduction of the .au domain is the most significant innovation since the launch of com.au in 1986. It provides Australians with a more memorable and shorter web address that is easier to brand and promote. Recently, there have been talks about maki...
Posted on Jul 1st 2022 by iLaunch Support
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake review online for everyone to see. Or, even worse, a negative med...
Posted on Feb 7th 2022 by Bryan Marsh
A lot has changed in the digital marketing space in the last year. Updates to social media platforms and advertising, new media platforms becoming increasingly popular, and changes in how online users behave and engage, are just the tip of the iceberg. Wi...
Posted on Jan 8th 2022 by Bryan Marsh
What is SEO Search engine optimisation or SEO is the process of looking at your hotel website, and seeing what can be improved, changed, or added so that it is more likely to appear in the top results in a search engine. Whether the user is searching on G...
Posted on Dec 2nd 2021 by Bryan Marsh
The world is different to how it was even just 5 years ago. Previously, just having a website or local business listing could get your hotel or resort bookings. Now you may be finding out that the strategies that were working for you before are no longer...
Posted on Nov 4th 2021 by Bryan Marsh
Chances are, you have been approached more than once being asked if you would be likely to provide accommodation free of charge in return for social media brand exposure and promotion by an influencer. Depending on the circumstances, an influencer collabo...
Posted on Oct 5th 2021 by Bryan Marsh
So, you've just launched a new website for your hotel. It looks good, it's search engine optimised and everything is quick to load. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is benefi...
Posted on Sep 3rd 2021 by Bryan Marsh
When you search Google for hotels in your location, is your hotel one of the first results to appear? If it isn't, chances are your hotel website needs SEO. SEO, which stands for search engine optimisation, is the key to climbing up the search engine resu...
Posted on Aug 3rd 2021 by Bryan Marsh
What do guests check about your hotel before booking? It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t...
Posted on Jul 7th 2021 by Bryan Marsh
Luxuriousness and location aren't the fast solutions to being remembered by your guests. A luxury hotel can feel lacking if the service is unwelcoming and reserved. It's the little things that make a guest's stay memorable - the immediate and continued fe...
Posted on Jun 4th 2021 by Bryan Marsh
Does Your Hotel Tick These Boxes for Returning Travellers? The ways we interact socially have changed and expectations have also been reshaped, especially for returning travellers who are beginning to book their first few trips after lockdown. If you own...
Posted on May 14th 2021 by Bryan Marsh
It's Time to Evaluate Your Book Direct Strategy If your hotel or resort isn't getting as many direct bookings as you'd like, it's time to look at your book direct strategy, or perhaps lack thereof. There are several ways you can forge a solid and effectiv...
Posted on Apr 6th 2021 by Bryan Marsh
If your hotel or resort isn't on Instagram, it's time to take that step. And if it is, there may be a few ways that you're not getting the most out of its marketing power. Instagram is one of the biggest social media marketing platforms going, and it does...
Posted on Mar 5th 2021 by Bryan Marsh
The vaccine rollout has given us hope; the end of the pandemic is in sight and bookings are being made in abundance, all around the world, to make up for holidays and celebrations missed and lost in 2020. Revenge travel might just be the proverbial shot i...
Posted on Feb 8th 2021 by Bryan Marsh
Queensland's borders are open again and it's great news if you're a hotelier in Queensland. The announcement came days before February, effective immediately from February 1st, and is well timed for the Easter holiday and the autumn school break - one of...
Posted on Jan 6th 2021 by Bryan Marsh
Hotel guests of 2021 - what do they want and what do they expect? 2020 introduced a new way of thinking for travellers, from how they approach the outside world to what they now fully expect from a service. And we can rely on this way of thinking to remai...
Posted on Dec 20th 2020 by Bryan Marsh
This turbulent year came with its ups and downs (we hope you experienced less of the latter) but now that the end of 2020 is in sight, it's time to start thinking about 2021 for your hotel, motel or resort, how you can start off on the right foot and make...
Posted on Nov 23rd 2020 by Bryan Marsh
Christmas and New Year's Eve are right around the corner and it can be one of the busiest times of the year if you're a hotelier looking to make the most out of the end-of-year peak period. It doesn't have to be stressful, however - with a carefully laid...
Posted on Oct 27th 2020 by Bryan Marsh
A hotel website is crucial for keeping up with today's competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website d...
Posted on Sep 23rd 2020 by Bryan Marsh
Hotels must communicate with their guests as much as possible, as this kind of engagement builds rapport, trust and loyalty - things that are important for making your brand a trusted name. Particularly, in fact, with unprecedented recent events like the...
Posted on Aug 17th 2020 by Bryan Marsh
On the surface, your brand identity is how you carefully present your business and its overall purpose, but underneath, it's how you make your customers feel - both initially and consistently. Laying the groundwork to create a strong hotel brand will buil...
Posted on Jul 15th 2020 by Bryan Marsh
With travel restrictions in place, borders opening and closing and travellers more cautious than ever about going for a holiday, it's time for hotels to adapt! In fact, the current climate in the tourism industry presents an ideal opportunity for you to h...
Posted on Jun 17th 2020 by Bryan Marsh
As restrictions ease and the general excitement of travelling again increases, making sure that your hotel and resort has a solid SEO strategy in place is more important than ever - especially if you're looking to get an edge over your competitors as tour...
Posted on May 20th 2020 by Bryan Marsh
The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marke...
Posted on Apr 22nd 2020 by Bryan Marsh
Low hotel vacancy doesn't have to be a bad thing, as it offers the perfect opportunity to reorganise your rooms before getting a photographer in to capture the best features you're trying to sell your guests. Updating your old room photos is guaranteed to...
Posted on Mar 27th 2020 by Bryan Marsh
It's impossible to say when the COVID-19 coronavirus will subside - and whether it will become a thing of the past altogether. China, however, is starting to see the beginnings of their recovery, as other countries follow suit by learning from one another...
Posted on Mar 13th 2020 by Bryan Marsh
As for the hotel industry, the coronavirus outbreak has had a massive impact as travel and crowds are generally avoided, major events are cancelled, self-isolation is encouraged and lockdown is, or is gradually becoming, implemented in countries across th...
Posted on Feb 26th 2020 by Bryan Marsh
Millennials, accepted as those born in the '80s and early '90s, have defined a new way of living; shaping trends, interests and consumer products for peers, brands and Generation Z while existing at the forefront of a fast-paced digital age led by the int...
Posted on Feb 12th 2020 by Bryan Marsh
Customers don't always directly trust brands or marketers, but they do trust other customers, and that's why user-generated content is the next best leap in your marketing strategy if you're not already reaping the benefits it offers in authenticating you...
Posted on Jan 29th 2020 by Bryan Marsh
In little over 10 years, Airbnb has become a multibillion-dollar player in the online travel market, swaying travellers and holidaymakers in its favour with affordable short and long-term accommodation options and an overall unique experience that hotels...
Posted on Jan 9th 2020 by Bryan Marsh
Instagram isn't just an online fad or photo-sharing site; the Facebook-owned social networking platform with more than one-billion monthly users has produced businesses and entrepreneurs in terms of social media influence; boosting brand image and promoti...
Posted on Dec 30th 2019 by Bryan Marsh
In our first blog, Managing Hotel Reviews Part I - Make Guest Experience Your Top Priority in 2020, we detailed the importance of providing the best possible guest experience to generate perfect online reviews. Of course, negative feedback is unavoidable,...
Posted on Dec 16th 2019 by Bryan Marsh
Alongside room rates, closely followed by brand name and online images of your hotel, guest reviews play a big part in converting hotel browsers into customers, and generate an overall brand rating that, as we move into a new decade, is no longer possible...
Posted on Nov 29th 2019 by Bryan Marsh
With couples booking surprise retreats, professionals travelling for events and families visiting their loved ones, the festive season can mean a busy time if you're a hotelier, especially when it marks a crucial period during which you can market your na...
Posted on Nov 13th 2019 by Bryan Marsh
In the pursuit for health and mental wellness, the bar for hoteliers and resort owners has been raised in terms of guest wellbeing, demanding not only luxury but ways guests can mentally disengage from routine responsibilities, reorganise and enjoy clarit...
Posted on Oct 22nd 2019 by Bryan Marsh
Since the end of September, Facebook in Australia has seen a notable adjustment in which the number of likes, reaction emojis and video views is hidden from the public - only visible now by the original poster of the content. You may have noticed this alr...
Posted on Oct 8th 2019 by Bryan Marsh
Early this year, Google officially stopped access to Website Translator - a valuable tool that allowed free content translation in a variety of languages. For businesses and professionals with a website pulling in a global audience, Google Website Transla...
Posted on Sep 25th 2019 by Bryan Marsh
After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m...
Posted on Sep 18th 2019 by Bryan Marsh
There is a wealth of reasons why video content is on the rise in the world of online hotel marketing: it presents the most eye-catching representation of your hotel, it's superior to photography when it comes to capturing customer attention and it deliver...
Posted on Aug 28th 2019 by Bryan Marsh
In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape. OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, a...
Posted on Aug 14th 2019 by Bryan Marsh
Whether you know it or not, your guests themselves can help you to increase hotel bookings in more than a few exciting ways. When it comes to holiday planning, eyeing customers are paying more attention than ever to past guest experiences, and what they'r...
Posted on Jul 31st 2019 by Bryan Marsh
While written descriptions and compelling SEO content will deliver the details and lift your website up the search engine rankings, impressive hotel photography is the driving force that will make your visitors' eyes pop before sending them to the booking...
Posted on Jul 9th 2019 by Bryan Marsh
In the fast-developing world of digital marketing and mobile technology, have you asked yourself how much of your online content is reaching smartphone users? It's crucial that your hotel's website should be approached with responsive web design in mind,...
Posted on Jun 29th 2019 by Bryan Marsh
It's easy to fall behind when it comes to accumulating and keeping an eye on customer feedback, but hearing what guests have to say about your hotel can be the difference between losing customers and lifting your brand to new and improved heights. In find...