Hotel Marketing Blog

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Posted on May 20th 2020 by Bryan Marsh
The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marke...
Posted on Apr 22nd 2020 by Bryan Marsh
Low hotel vacancy doesn't have to be a bad thing, as it offers the perfect opportunity to reorganise your rooms before getting a photographer in to capture the best features you're trying to sell your guests. Updating your old room photos is guaranteed to...
Posted on Mar 27th 2020 by Bryan Marsh
It's impossible to say when the COVID-19 coronavirus will subside - and whether it will become a thing of the past altogether. China, however, is starting to see the beginnings of their recovery, as other countries follow suit by learning from one another...
Posted on Mar 13th 2020 by Bryan Marsh
As for the hotel industry, the coronavirus outbreak has had a massive impact as travel and crowds are generally avoided, major events are cancelled, self-isolation is encouraged and lockdown is, or is gradually becoming, implemented in countries across th...
Posted on Feb 26th 2020 by Bryan Marsh
Millennials, accepted as those born in the '80s and early '90s, have defined a new way of living; shaping trends, interests and consumer products for peers, brands and Generation Z while existing at the forefront of a fast-paced digital age led by the int...
Posted on Feb 12th 2020 by Bryan Marsh
Customers don't always directly trust brands or marketers, but they do trust other customers, and that's why user-generated content is the next best leap in your marketing strategy if you're not already reaping the benefits it offers in authenticating you...
Posted on Jan 29th 2020 by Bryan Marsh
In little over 10 years, Airbnb has become a multibillion-dollar player in the online travel market, swaying travellers and holidaymakers in its favour with affordable short and long-term accommodation options and an overall unique experience that hotels...
Posted on Jan 9th 2020 by Bryan Marsh
Instagram isn't just an online fad or photo-sharing site; the Facebook-owned social networking platform with more than one-billion monthly users has produced businesses and entrepreneurs in terms of social media influence; boosting brand image and promoti...
Posted on Dec 30th 2019 by Bryan Marsh
In our first blog, Managing Hotel Reviews Part I - Make Guest Experience Your Top Priority in 2020, we detailed the importance of providing the best possible guest experience to generate perfect online reviews. Of course, negative feedback is unavoidable,...
Posted on Dec 16th 2019 by Bryan Marsh
Alongside room rates, closely followed by brand name and online images of your hotel, guest reviews play a big part in converting hotel browsers into customers, and generate an overall brand rating that, as we move into a new decade, is no longer possible...
Posted on Nov 29th 2019 by Bryan Marsh
With couples booking surprise retreats, professionals travelling for events and families visiting their loved ones, the festive season can mean a busy time if you're a hotelier, especially when it marks a crucial period during which you can market your na...
Posted on Nov 13th 2019 by Bryan Marsh
In the pursuit for health and mental wellness, the bar for hoteliers and resort owners has been raised in terms of guest wellbeing, demanding not only luxury but ways guests can mentally disengage from routine responsibilities, reorganise and enjoy clarit...
Posted on Oct 22nd 2019 by Bryan Marsh
Since the end of September, Facebook in Australia has seen a notable adjustment in which the number of likes, reaction emojis and video views is hidden from the public - only visible now by the original poster of the content. You may have noticed this alr...
Posted on Oct 8th 2019 by Bryan Marsh
Early this year, Google officially stopped access to Website Translator - a valuable tool that allowed free content translation in a variety of languages. For businesses and professionals with a website pulling in a global audience, Google Website Transla...
Posted on Sep 25th 2019 by Bryan Marsh
After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m...
Posted on Sep 18th 2019 by Bryan Marsh
There is a wealth of reasons why video content is on the rise in the world of online hotel marketing: it presents the most eye-catching representation of your hotel, it's superior to photography when it comes to capturing customer attention and it deliver...
Posted on Aug 28th 2019 by Bryan Marsh
In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape. OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, a...
Posted on Aug 14th 2019 by Bryan Marsh
Whether you know it or not, your guests themselves can help you to increase hotel bookings in more than a few exciting ways. When it comes to holiday planning, eyeing customers are paying more attention than ever to past guest experiences, and what they'r...
Posted on Jul 31st 2019 by Bryan Marsh
While written descriptions and compelling SEO content will deliver the details and lift your website up the search engine rankings, impressive hotel photography is the driving force that will make your visitors' eyes pop before sending them to the booking...
Posted on Jul 9th 2019 by Bryan Marsh
In the fast-developing world of digital marketing and mobile technology, have you asked yourself how much of your online content is reaching smartphone users? It's crucial that your hotel's website should be approached with responsive web design in mind,...
Posted on Jun 29th 2019 by Bryan Marsh
It's easy to fall behind when it comes to accumulating and keeping an eye on customer feedback, but hearing what guests have to say about your hotel can be the difference between losing customers and lifting your brand to new and improved heights. In find...
Posted on Jun 10th 2019 by Bryan Marsh
In recent months, you may have noticed that Google Maps on your website has been made unusable with a message reading "This page cannot load Google Maps correctly." If this has affected you, this is due to the mid-2018 introduction of Google's new Google...
Posted on May 30th 2019 by Bryan Marsh
At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre...
Posted on May 22nd 2019 by Bryan Marsh
While the OTAs will pull in your hotel's broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it's still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising r...
Posted on Apr 30th 2019 by Bryan Marsh
Social media is busier than ever and if you're not using it to market your hotel, you're missing out on a serious opportunity to build a close online relationship with customers that will boost your hotel's popularity, inspire trust and see an exponential...
Posted on Apr 23rd 2019 by Bryan Marsh
With recent studies showing that more than half of today's global website traffic is carried out on portable devices, it's more important than ever to make sure that your website offers the optimal customer experience across the board - not just on deskto...
Posted on Mar 14th 2019 by Bryan Marsh
How's your hotel's SEO campaign shaping up in 2019? As we move into the third month of the year (already!) it's time to recap the big search trends marketers are using to reach their audiences online and the new direction search is moving in. 1. Voice Sea...
Posted on Mar 1st 2019 by Bryan Marsh
In a travel market that's more competitive than ever, the way your hotel's brand makes guests feel can mean the difference between winning repeat bookings or losing out to a competitor. Every key marketing touch point in the booking journey is a chance to...
Posted on Jan 31st 2019 by Bryan Marsh
Where will travel take us in the coming 11 months? From the latest advances in digital payments to ongoing concerns about data security, here are 3 of the leading trends expected to make their mark on 2019. The Evolution Of Payment Cash payments are on th...
Posted on Jan 18th 2019 by Bryan Marsh
Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the form of reviews and referrals. So how can you retain mor...
Posted on Jan 16th 2019 by Bryan Marsh
As we ease into 2019, it's the perfect time to turn over a new leaf (or 3) and think about your hotel's marketing goals for the coming 12 months and the tactics, strategies and best practices you're going to use to achieve them. When it comes to deciding...
Posted on Dec 17th 2018 by iLaunch Support
Your eTourism team are warming up to Christmas, time to spend with family and friends, time to be grateful for what the year has brought, but also to look ahead to challenges and opportunities the New Year will bring. Each year again it's a wonderful expe...
Posted on Dec 14th 2018 by Bryan Marsh
Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. When it comes to the travel industry specifically, 93% of travellers will have a read through revie...
Posted on Dec 7th 2018 by Bryan Marsh
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users' friends and family over posts from brands and businesses. Frustratingly for marketers, this made it more difficult than ever to maximise organic...
Posted on Dec 1st 2018 by Bryan Marsh
As your guests start to plan their Christmas and New Year getaways, it's time to plan how your hotel can capitalise on the seasonal travel market and maximise revenue this holiday season. With competition as fierce as ever, your property needs to fight ag...
Posted on Nov 26th 2018 by Bryan Marsh
If there's one thing marketers love it's shortcuts or, as they've come to be known "hacks." Any trick that helps boost efficiency by speeding up or streamlining a time consuming and boring task is bound to win points, but while some of these shortcuts abs...
Posted on Nov 21st 2018 by Bryan Marsh
With just 6 weeks of 2018 remaining, it's definitely not too early to start looking ahead to the next year in marketing and the tactics you'll be using to rank highly in the search results pages and maximise traffic to your hotel's website in the coming m...
Posted on Nov 12th 2018 by Bryan Marsh
Are your email campaigns' click-through-rates underwhelming? If so, it's time for a rethink. Here are 7 simple but powerfully effective methods to improve your hotel's email CTR, so you can boost levels of engagement and drive more guests back to your hot...
Posted on Nov 2nd 2018 by Bryan Marsh
Despite the "content is king" mantra we're all sick of by now, SEO remains one of the most crucial factors when it comes to making sure your website ranks highly in the Google SERPs and gets clicked on by your guests. But with the digital landscape changi...
Posted on Oct 26th 2018 by Bryan Marsh
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is drawing to a close, it's a good time to look ahead to the...
Posted on Oct 19th 2018 by Bryan Marsh
Incorporating videos into your marketing mix is no longer an afterthought it's a necessity. But as with every other form of content marketing, it's not enough to simply create high quality videos, you've got to stick to a range of best practices to ensure...
Posted on Oct 12th 2018 by Bryan Marsh
The ultimate aim of any hotel's website is to wrestle traffic away from the OTA's and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to their websites only to fall at the final hurdle. If you're seeing high...
Posted on Oct 9th 2018 by Bryan Marsh
What's even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. Because without a content promotion strategy built into your blogging campaigns, even the best, most carefully crafted and int...
Posted on Sep 28th 2018 by Bryan Marsh
Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it's simple: the bigger your email subscriber list, the more opportunities you have to engage guests...
Posted on Sep 20th 2018 by Bryan Marsh
Competing against Expedia, Booking.com and the other major online travel agents for travellers' attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a...
Posted on Sep 14th 2018 by Bryan Marsh
Content marketing is here to stay. In fact, it's an industry which is predicted to reach an estimated value of $300 billion by 2019. Since content is the king of both present and future digital marketing, it's no surprise that marketers are spending a siz...
Posted on Sep 6th 2018 by Bryan Marsh
Following a spate of concerns about privacy and data protection, it's safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improvi...
Posted on Sep 1st 2018 by Bryan Marsh
Publishing new content to your hotel's website on a regular basis is one of the best ways to rank highly in the search results pages and attract a steady stream of traffic. In fact, as much as a third of hotel website traffic comes from blog posts, accord...
Posted on Aug 24th 2018 by Bryan Marsh
With the competition for organic traffic tougher than ever, what kind of risks are you willing to take to secure your hotel's website a better position in the SERPs? For marketers, the temptation to disregard search engine guidelines and draw on black or...
Posted on Aug 16th 2018 by Bryan Marsh
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes in...