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Posted on Jan 31st 2019 by Bryan Marsh
Where will travel take us in the coming 11 months? From the latest advances in digital payments to ongoing concerns about data security, here are 3 of the leading trends expected to make their mark on 2019. The Evolution Of Payment Cash payments are on th...
Posted on Jan 18th 2019 by Bryan Marsh
Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the form of reviews and referrals. So how can you retain mor...
Posted on Jan 16th 2019 by Bryan Marsh
As we ease into 2019, it's the perfect time to turn over a new leaf (or 3) and think about your hotel's marketing goals for the coming 12 months and the tactics, strategies and best practices you're going to use to achieve them. When it comes to deciding...
Posted on Dec 17th 2018 by iLaunch Support
Your eTourism team are warming up to Christmas, time to spend with family and friends, time to be grateful for what the year has brought, but also to look ahead to challenges and opportunities the New Year will bring. Each year again it's a wonderful expe...
Posted on Dec 14th 2018 by Bryan Marsh
Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. When it comes to the travel industry specifically, 93% of travellers will have a read through revie...
Posted on Dec 7th 2018 by Bryan Marsh
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users' friends and family over posts from brands and businesses. Frustratingly for marketers, this made it more difficult than ever to maximise organic...
Posted on Dec 1st 2018 by Bryan Marsh
As your guests start to plan their Christmas and New Year getaways, it's time to plan how your hotel can capitalise on the seasonal travel market and maximise revenue this holiday season. With competition as fierce as ever, your property needs to fight ag...
Posted on Nov 26th 2018 by Bryan Marsh
If there's one thing marketers love it's shortcuts or, as they've come to be known "hacks." Any trick that helps boost efficiency by speeding up or streamlining a time consuming and boring task is bound to win points, but while some of these shortcuts abs...
Posted on Nov 21st 2018 by Bryan Marsh
With just 6 weeks of 2018 remaining, it's definitely not too early to start looking ahead to the next year in marketing and the tactics you'll be using to rank highly in the search results pages and maximise traffic to your hotel's website in the coming m...
Posted on Nov 12th 2018 by Bryan Marsh
Are your email campaigns' click-through-rates underwhelming? If so, it's time for a rethink. Here are 7 simple but powerfully effective methods to improve your hotel's email CTR, so you can boost levels of engagement and drive more guests back to your hot...