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Posted on Oct 5th 2021 by Bryan Marsh
So, you've just launched a new website for your hotel. It looks good, it's search engine optimised and everything is quick to load. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is benefi...
Posted on Sep 3rd 2021 by Bryan Marsh
When you search Google for hotels in your location, is your hotel one of the first results to appear? If it isn't, chances are your hotel website needs SEO. SEO, which stands for search engine optimisation, is the key to climbing up the search engine resu...
Posted on Aug 3rd 2021 by Bryan Marsh
What do guests check about your hotel before booking? It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t...
Posted on Jul 7th 2021 by Bryan Marsh
Luxuriousness and location aren't the fast solutions to being remembered by your guests. A luxury hotel can feel lacking if the service is unwelcoming and reserved. It's the little things that make a guest's stay memorable - the immediate and continued fe...
Posted on Jun 4th 2021 by Bryan Marsh
Does Your Hotel Tick These Boxes for Returning Travellers? The ways we interact socially have changed and expectations have also been reshaped, especially for returning travellers who are beginning to book their first few trips after lockdown. If you own...
Posted on May 14th 2021 by Bryan Marsh
It's Time to Evaluate Your Book Direct Strategy If your hotel or resort isn't getting as many direct bookings as you'd like, it's time to look at your book direct strategy, or perhaps lack thereof. There are several ways you can forge a solid and effectiv...
Posted on Apr 6th 2021 by Bryan Marsh
If your hotel or resort isn't on Instagram, it's time to take that step. And if it is, there may be a few ways that you're not getting the most out of its marketing power. Instagram is one of the biggest social media marketing platforms going, and it does...
Posted on Mar 5th 2021 by Bryan Marsh
The vaccine rollout has given us hope; the end of the pandemic is in sight and bookings are being made in abundance, all around the world, to make up for holidays and celebrations missed and lost in 2020. Revenge travel might just be the proverbial shot i...
Posted on Feb 8th 2021 by Bryan Marsh
Queensland's borders are open again and it's great news if you're a hotelier in Queensland. The announcement came days before February, effective immediately from February 1st, and is well timed for the Easter holiday and the autumn school break - one of...
Posted on Jan 6th 2021 by Bryan Marsh
Hotel guests of 2021 - what do they want and what do they expect? 2020 introduced a new way of thinking for travellers, from how they approach the outside world to what they now fully expect from a service. And we can rely on this way of thinking to remai...