Hotel Marketing Blog

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Posted on Nov 23rd 2020 by Bryan Marsh
Christmas and New Year's Eve are right around the corner and it can be one of the busiest times of the year if you're a hotelier looking to make the most out of the end-of-year peak period. It doesn't have to be stressful, however - with a carefully laid...
Posted on Oct 27th 2020 by Bryan Marsh
A hotel website is crucial for keeping up with today's competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website d...
Posted on Sep 23rd 2020 by Bryan Marsh
Hotels must communicate with their guests as much as possible, as this kind of engagement builds rapport, trust and loyalty - things that are important for making your brand a trusted name. Particularly, in fact, with unprecedented recent events like the...
Posted on Aug 17th 2020 by Bryan Marsh
On the surface, your brand identity is how you carefully present your business and its overall purpose, but underneath, it's how you make your customers feel - both initially and consistently. Laying the groundwork to create a strong hotel brand will buil...
Posted on Jul 15th 2020 by Bryan Marsh
With travel restrictions in place, borders opening and closing and travellers more cautious than ever about going for a holiday, it's time for hotels to adapt! In fact, the current climate in the tourism industry presents an ideal opportunity for you to h...
Posted on Jun 17th 2020 by Bryan Marsh
As restrictions ease and the general excitement of travelling again increases, making sure that your hotel and resort has a solid SEO strategy in place is more important than ever - especially if you're looking to get an edge over your competitors as tour...
Posted on May 20th 2020 by Bryan Marsh
The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marke...
Posted on Apr 22nd 2020 by Bryan Marsh
Low hotel vacancy doesn't have to be a bad thing, as it offers the perfect opportunity to reorganise your rooms before getting a photographer in to capture the best features you're trying to sell your guests. Updating your old room photos is guaranteed to...
Posted on Mar 27th 2020 by Bryan Marsh
It's impossible to say when the COVID-19 coronavirus will subside - and whether it will become a thing of the past altogether. China, however, is starting to see the beginnings of their recovery, as other countries follow suit by learning from one another...
Posted on Mar 13th 2020 by Bryan Marsh
As for the hotel industry, the coronavirus outbreak has had a massive impact as travel and crowds are generally avoided, major events are cancelled, self-isolation is encouraged and lockdown is, or is gradually becoming, implemented in countries across th...