Hotel Marketing Blog

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Posted on Feb 7th 2022 by Bryan Marsh
A lot has changed in the digital marketing space in the last year. Updates to social media platforms and advertising, new media platforms becoming increasingly popular, and changes in how online users behave and engage, are just the tip of the iceberg. Wi...
Posted on Jan 8th 2022 by Bryan Marsh
What is SEO Search engine optimisation or SEO is the process of looking at your hotel website, and seeing what can be improved, changed, or added so that it is more likely to appear in the top results in a search engine. Whether the user is searching on G...
Posted on Dec 2nd 2021 by Bryan Marsh
The world is different to how it was even just 5 years ago. Previously, just having a website or local business listing could get your hotel or resort bookings. Now you may be finding out that the strategies that were working for you before are no longer...
Posted on Nov 4th 2021 by Bryan Marsh
Chances are, you have been approached more than once being asked if you would be likely to provide accommodation free of charge in return for social media brand exposure and promotion by an influencer. Depending on the circumstances, an influencer collabo...
Posted on Oct 5th 2021 by Bryan Marsh
So, you've just launched a new website for your hotel. It looks good, it's search engine optimised and everything is quick to load. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is benefi...
Posted on Sep 3rd 2021 by Bryan Marsh
When you search Google for hotels in your location, is your hotel one of the first results to appear? If it isn't, chances are your hotel website needs SEO. SEO, which stands for search engine optimisation, is the key to climbing up the search engine resu...
Posted on Aug 3rd 2021 by Bryan Marsh
What do guests check about your hotel before booking? It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t...
Posted on Jul 7th 2021 by Bryan Marsh
Luxuriousness and location aren't the fast solutions to being remembered by your guests. A luxury hotel can feel lacking if the service is unwelcoming and reserved. It's the little things that make a guest's stay memorable - the immediate and continued fe...
Posted on Jun 4th 2021 by Bryan Marsh
Does Your Hotel Tick These Boxes for Returning Travellers? The ways we interact socially have changed and expectations have also been reshaped, especially for returning travellers who are beginning to book their first few trips after lockdown. If you own...
Posted on May 14th 2021 by Bryan Marsh
It's Time to Evaluate Your Book Direct Strategy If your hotel or resort isn't getting as many direct bookings as you'd like, it's time to look at your book direct strategy, or perhaps lack thereof. There are several ways you can forge a solid and effectiv...