Hotel Marketing Blog

Browse our blogs or filter by a category below.

Posted on Mar 13th 2020 by Bryan Marsh
As for the hotel industry, the coronavirus outbreak has had a massive impact as travel and crowds are generally avoided, major events are cancelled, self-isolation is encouraged and lockdown is, or is gradually becoming, implemented in countries across th...
Posted on Feb 26th 2020 by Bryan Marsh
Millennials, accepted as those born in the '80s and early '90s, have defined a new way of living; shaping trends, interests and consumer products for peers, brands and Generation Z while existing at the forefront of a fast-paced digital age led by the int...
Posted on Feb 12th 2020 by Bryan Marsh
Customers don't always directly trust brands or marketers, but they do trust other customers, and that's why user-generated content is the next best leap in your marketing strategy if you're not already reaping the benefits it offers in authenticating you...
Posted on Jan 29th 2020 by Bryan Marsh
In little over 10 years, Airbnb has become a multibillion-dollar player in the online travel market, swaying travellers and holidaymakers in its favour with affordable short and long-term accommodation options and an overall unique experience that hotels...
Posted on Jan 9th 2020 by Bryan Marsh
Instagram isn't just an online fad or photo-sharing site; the Facebook-owned social networking platform with more than one-billion monthly users has produced businesses and entrepreneurs in terms of social media influence; boosting brand image and promoti...
Posted on Dec 30th 2019 by Bryan Marsh
In our first blog, Managing Hotel Reviews Part I - Make Guest Experience Your Top Priority in 2020, we detailed the importance of providing the best possible guest experience to generate perfect online reviews. Of course, negative feedback is unavoidable,...
Posted on Dec 16th 2019 by Bryan Marsh
Alongside room rates, closely followed by brand name and online images of your hotel, guest reviews play a big part in converting hotel browsers into customers, and generate an overall brand rating that, as we move into a new decade, is no longer possible...
Posted on Nov 29th 2019 by Bryan Marsh
With couples booking surprise retreats, professionals travelling for events and families visiting their loved ones, the festive season can mean a busy time if you're a hotelier, especially when it marks a crucial period during which you can market your na...
Posted on Nov 13th 2019 by Bryan Marsh
In the pursuit for health and mental wellness, the bar for hoteliers and resort owners has been raised in terms of guest wellbeing, demanding not only luxury but ways guests can mentally disengage from routine responsibilities, reorganise and enjoy clarit...
Posted on Oct 22nd 2019 by Bryan Marsh
Since the end of September, Facebook in Australia has seen a notable adjustment in which the number of likes, reaction emojis and video views is hidden from the public - only visible now by the original poster of the content. You may have noticed this alr...