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Posted on Dec 7th 2018 by Bryan Marsh
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users' friends and family over posts from brands and businesses. Frustratingly for marketers, this made it more difficult than ever to maximise organic...
Posted on Dec 1st 2018 by Bryan Marsh
As your guests start to plan their Christmas and New Year getaways, it's time to plan how your hotel can capitalise on the seasonal travel market and maximise revenue this holiday season. With competition as fierce as ever, your property needs to fight ag...
Posted on Nov 26th 2018 by Bryan Marsh
If there's one thing marketers love it's shortcuts or, as they've come to be known "hacks." Any trick that helps boost efficiency by speeding up or streamlining a time consuming and boring task is bound to win points, but while some of these shortcuts abs...
Posted on Nov 21st 2018 by Bryan Marsh
With just 6 weeks of 2018 remaining, it's definitely not too early to start looking ahead to the next year in marketing and the tactics you'll be using to rank highly in the search results pages and maximise traffic to your hotel's website in the coming m...
Posted on Nov 12th 2018 by Bryan Marsh
Are your email campaigns' click-through-rates underwhelming? If so, it's time for a rethink. Here are 7 simple but powerfully effective methods to improve your hotel's email CTR, so you can boost levels of engagement and drive more guests back to your hot...
Posted on Nov 2nd 2018 by Bryan Marsh
Despite the "content is king" mantra we're all sick of by now, SEO remains one of the most crucial factors when it comes to making sure your website ranks highly in the Google SERPs and gets clicked on by your guests. But with the digital landscape changi...
Posted on Oct 26th 2018 by Bryan Marsh
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is drawing to a close, it's a good time to look ahead to the...
Posted on Oct 19th 2018 by Bryan Marsh
Incorporating videos into your marketing mix is no longer an afterthought it's a necessity. But as with every other form of content marketing, it's not enough to simply create high quality videos, you've got to stick to a range of best practices to ensure...
Posted on Oct 12th 2018 by Bryan Marsh
The ultimate aim of any hotel's website is to wrestle traffic away from the OTA's and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to their websites only to fall at the final hurdle. If you're seeing high...
Posted on Oct 9th 2018 by Bryan Marsh
What's even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. Because without a content promotion strategy built into your blogging campaigns, even the best, most carefully crafted and int...