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Posted on Sep 25th 2019 by Administrator
After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m...
Posted on Sep 18th 2019 by Bryan Marsh
There is a wealth of reasons why video content is on the rise in the world of online hotel marketing: it presents the most eye-catching representation of your hotel, it's superior to photography when it comes to capturing customer attention and it deliver...
Posted on Aug 28th 2019 by Bryan Marsh
In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape. OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, a...
Posted on Aug 14th 2019 by Bryan Marsh
Whether you know it or not, your guests themselves can help you to increase hotel bookings in more than a few exciting ways. When it comes to holiday planning, eyeing customers are paying more attention than ever to past guest experiences, and what they'r...
Posted on Jul 31st 2019 by Bryan Marsh
While written descriptions and compelling SEO content will deliver the details and lift your website up the search engine rankings, impressive hotel photography is the driving force that will make your visitors' eyes pop before sending them to the booking...
Posted on Jul 9th 2019 by Bryan Marsh
In the fast-developing world of digital marketing and mobile technology, have you asked yourself how much of your online content is reaching smartphone users? It's crucial that your hotel's website should be approached with responsive web design in mind,...
Posted on Jun 29th 2019 by Bryan Marsh
It's easy to fall behind when it comes to accumulating and keeping an eye on customer feedback, but hearing what guests have to say about your hotel can be the difference between losing customers and lifting your brand to new and improved heights. In find...
Posted on Jun 10th 2019 by Bryan Marsh
In recent months, you may have noticed that Google Maps on your website has been made unusable with a message reading "This page cannot load Google Maps correctly." If this has affected you, this is due to the mid-2018 introduction of Google's new Google...
Posted on May 30th 2019 by Bryan Marsh
At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre...
Posted on May 22nd 2019 by Bryan Marsh
While the OTAs will pull in your hotel's broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it's still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising r...