Blog
Push Direct Bookings While Keeping Your Relationship with the OTAs
While the OTAs will pull in your hotel’s broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it’s still no reason to put your feet up and ignore the...
Increase Demand for Your Hotel with an Engaging Online Strategy
Social media is busier than ever and if you’re not using it to market your hotel, you’re missing out on a serious opportunity to build a close online relationship with customers that...
How Responsive Website Design Gives Your Hotel an Edge
With recent studies showing that more than half of today’s global website traffic is carried out on portable devices, it’s more important than ever to make sure that your website offers...
The SEO Trends Gaining Momentum In 2019
How’s your hotel’s SEO campaign shaping up in 2019? As we move into the third month of the year (already!) it’s time to recap the big search trends marketers are using to reach...
How To Use Your Hotel’s Marketing To Boost The Guest Experience
In a travel market that’s more competitive than ever, the way your hotel’s brand makes guests feel can mean the difference between winning repeat bookings or losing out to a competitor....
3 Emerging Travel Trends For 2019
Where will travel take us in the coming 11 months? From the latest advances in digital payments to ongoing concerns about data security, here are 3 of the leading trends expected to make their mark...
4 Tips To Boost Guest Loyalty In 2019
Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the...
3 Achievable Marketing Resolutions For 2019
As we ease into 2019, it’s the perfect time to turn over a new leaf (or 3) and think about your hotel’s marketing goals for the coming 12 months and the tactics, strategies and best...
Christmas is everyone’s favourite time of year!
Your eTourism team are warming up to Christmas, time to spend with family and friends, time to be grateful for what the year has brought, but also to look ahead to challenges and opportunities the...