Blog
Bing Integrates Facebook in Social Search
Microsoft and Facebook recently announced a new partnership that brings “Like” data and profile search to Bing.This collaboration is meant to create a more personalised search results,...
Latest Resort Stats: Online Bookings on the Rise
Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.Even during a downturn, hoteliers who have been aggressive...
Signs Your Call-to-Action May Need a Revamp
Call-to-action (CTA) is an integral part of every online marketing campaign as it is the driving force that will convert your guests. It can be an image or text that tells your readers what...
Twitter Rolls Out Promoted Accounts
Twitter officially rolls out today this new feature that allows advertisers to pay to boost their audience on Twitter by including promoted accounts on the "suggestions for you"...
How to Add Analytics to Your Facebook Fan Page
Your resort’s Facebook Fan page may have thousands of fans and a handful or wall comments everyday. But does this mean your Page is truly effective? The best way to be sure is by...
Have Your Guests Promote Your Resort with eTourism Social Sharing tools
Gone are the days that Facebook interaction meant just occasional comment exchange on photo albums, notes and status updates. People now get to share links of articles they liked from other...
Facebook 101: A Quick Guide for Resorts
Published in Management Rights Journal September 2010 Social media is fast becoming an essential part of the marketing mix for different brands. Resorts are now integrating social networking sites...
Facebook Places Officially Launches in Australia
Last week, we blogged that Facebook Places is nearing its official roll out in Australia. Well, today we are very excited to announce that it’s finally here!For the 9 million Facebooking...
Foursquare 2.0: What’s In It For Resorts
For Foursquare, it’s out with the old and in with the new.Just last week, the social networking site introduced their new and improved version with Foursquare 2.0. Don’t worry,...