Blog
How Hotel Image Choice Impacts Click-Through Rates
A new study has shown that the photos hotels choose to use in their OTA booking paths have a considerable bearing on click through rates. The photo optimisation study, conducted by Intent...
New Custom URLs for your Google Plus Hotel Page
If you struggle to memorise that long string of random numbers that makes up your hotel’s Google + business page, you’ll be pleased to hear that Google is in the process of rolling out...
Using your Daily Booking Report
Ever wondered how are bookings missed and not received? Well, email and the internet is unfortunately not 100% foolproof and emails do on occasions get put into spam/junk folders or are simply not...
Four Reasons Why Blogging is More Crucial Than Ever For Your Resort
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your...
How to Personalise your Email Marketing Campaign
Good marketing is all about creating an experience that makes your guests feel like your addressing their specific needs as individuals. When it comes to your email marketing campaign, the most...
Google: How to Get Started in SEO
Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your resort’s website to rank highly in Google search results is essential. And...
Making the Most of Your Channel Manager
We often get asked a lot of questions about how you connect your channel manager to eTourism Online. eTourism Online works with the major & most popular channel managers in the marketplace...
Six Steps For Successful Email Subject Lines
How many emails do you receive each day? And how many of those do you actually open? When you’re scanning your inbox each morning, chances are it’s the email subject line that determines...
Blogging A Simple Framework For Quality Posts
You’re probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your...