Blog
5 Key Elements in Creating a Strong Hotel Brand Identity
On the surface, your brand identity is how you carefully present your business and its overall purpose, but underneath, it’s how you make your customers feel - both initially and consistently....
Target Driving Distance Travellers with These 3 Marketing Methods
With travel restrictions in place, borders opening and closing and travellers more cautious than ever about going for a holiday, it’s time for hotels to adapt! In fact, the current climate in...
Boost Your Hotel’s Online Visibility with a Solid SEO Strategy
As restrictions ease and the general excitement of travelling again increases, making sure that your hotel and resort has a solid SEO strategy in place is more important than ever - especially if...
Why Email Marketing and Database Management is More Important Than Ever
The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With...
Make the Most of Low Vacancy with a Hotel Reshoot
Low hotel vacancy doesn’t have to be a bad thing, as it offers the perfect opportunity to reorganise your rooms before getting a photographer in to capture the best features you’re...
Looking to the Future – What Hotels Can Expect After COVID-19
It’s impossible to say when the COVID-19 coronavirus will subside - and whether it will become a thing of the past altogether. China, however, is starting to see the beginnings of their...
What Hotels Must Provide Guests in Light of the Coronavirus Outbreak
As for the hotel industry, the coronavirus outbreak has had a massive impact as travel and crowds are generally avoided, major events are cancelled, self-isolation is encouraged and lockdown is, or...
Win Over Millennial Travellers with These Useful Hotel Marketing Tips
Millennials, accepted as those born in the ‘80s and early ‘90s, have defined a new way of living; shaping trends, interests and consumer products for peers, brands and Generation Z while...
How to Market Your Hotel with Social Media User-Generated Content
Customers don’t always directly trust brands or marketers, but they do trust other customers, and that’s why user-generated content is the next best leap in your marketing strategy if...