Blog
How to Market Your Hotel with Social Media User-Generated Content
Customers don’t always directly trust brands or marketers, but they do trust other customers, and that’s why user-generated content is the next best leap in your marketing strategy if...
7 Ways to Attract Loyal Airbnb Users to Your Hotel
In little over 10 years, Airbnb has become a multibillion-dollar player in the online travel market, swaying travellers and holidaymakers in its favour with affordable short and long-term...
Hotel & Resort Marketing on Instagram – Tips Hoteliers Need to Know
Instagram isn’t just an online fad or photo-sharing site; the Facebook-owned social networking platform with more than one-billion monthly users has produced businesses and entrepreneurs in...
Managing Hotel Reviews Part II – 2020 Guide for Dealing with a Bad Review
In our first blog, Managing Hotel Reviews Part I - Make Guest Experience Your Top Priority in 2020, we detailed the importance of providing the best possible guest experience to generate perfect...
Managing Hotel Reviews Part I – Make Guest Experience Your Top Priority in 2020
Alongside room rates, closely followed by brand name and online images of your hotel, guest reviews play a big part in converting hotel browsers into customers, and generate an overall brand rating...
3 Hotel Marketing Tips to Increase Direct Bookings This Christmas 2019
With couples booking surprise retreats, professionals travelling for events and families visiting their loved ones, the festive season can mean a busy time if you’re a hotelier, especially...
Guest Wellbeing – What Your Hotel Rooms Should Inspire
In the pursuit for health and mental wellness, the bar for hoteliers and resort owners has been raised in terms of guest wellbeing, demanding not only luxury but ways guests can mentally disengage...
Facebook Hiding the Number of Likes – Like or Unlike?
Since the end of September, Facebook in Australia has seen a notable adjustment in which the number of likes, reaction emojis and video views is hidden from the public - only visible now by the...
Google Website Translator Is No Longer Available – What Next?
Early this year, Google officially stopped access to Website Translator - a valuable tool that allowed free content translation in a variety of languages. For businesses and professionals with a...