Blog
20 Marketing Predictions for 2013
Until recently, good SEO has been all about implementing the same tried and test techniques to get your website noticed by the search engines. Moving forward, getting noticed will be less about...
How to get started on Google Hotel Finder
Now that Google is rolling out Hotel Finder on a worldwide scale, it’s time to pay attention to your hotel’s Google Hotel Finder page. Because the product’s initial feed of...
Google Hotel Finder List of GDS and OTAs
The following OTAs and GDSs can be used to get your hotel rooms and rates listed on Google Hotel Finder. As we find more GDS or OTAs connected to Hotel Finder we'll update the...
Email Consumption On Mobile Up 50%
New research shows that people are increasingly using mobile devices to access their emails. While this brings fresh challenges for marketers trying to capitalise on the platform, it also provides a...
Google Hotel Finder Integrated Into SERPs
Google’s Hotel Finder product has recently become available on a global scale and the company is beginning to display Google Hotel results in regular search engine results pages. The move...
Spam is a bad word!
So you’ve created a fantastic email campaign, you’re offering unbeatable deals, showcasing your hotel or resort with stunning imagery and content and it’s now on its way to everyone in your...
iLaunch’s New Functionality – Add Names to Your Subject Lines
I’m sure you’ve questioned how effective personalising an email subject line actually is. Does including something as simple as the recipient’s name really work? Well, it is...
PPC Ads and Facebook
Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows businesses to promote their brands by paying to display ads in search results...
50% of Facebook Users Value Brand Pages Over Official Websites
If you’re ever in doubt about the power of social media as a marketing tool for your hotel, here’s yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000...