Back in July, Facebook rolled out their new and improved 'Insights' panel for business pages. Sure, managing...
The 411 on The New Facebook Insights Page
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Posts Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
How to Handle Bad Reviews Online
The public’s trust takes years to win, but in the age of TripAdvisor, a single bad review can shatter even the...
SEO Update: Social Media and Search Rankings
Ever since Facebook and Twitter became an integral component of every company’s online marketing campaign,...
6 Ways to Master Social Customer Service
Social media has transformed the face of customer service for good. Disgruntled consumers now have more options than...
3 Tips for Driving Direct Bookings that Don’t Breach OTA Rate Parity
Online Travel Agencies (OTAs) and booking channels such as Booking.com, Webjet and Wotif.com have been a boon for the...
eTourism Introduces Database Exclusion Functionality in iLaunch
If you’ve been concerned about sending email campaigns for those Winter Specials to guests who have already booked,...
Achieving Greater Email Marketing
In today’s society, email marketing continues to be the most popular digital marketing channel among businesses,...
Creating Lovable Marketing
When was the last time you heard someone say ‘I really do love being marketed to’? Probably never. If you...
Bing Incorporates 5x More Facebook Data into its Search Results
Just a few days after Facebook unveiled Graph Search, its new Bing-powered product which uses ‘Likes’ to...