Blog
6 Tips for Passing the ‘Blink Test’
Your website needs to grab visitors’ attention, communicate your message and spark the viewer’s interest...and all within the blink of an eye. This is the dreaded ‘Blink...
Opening Up – Tactics to Achieve Higher Open Rates
Pick me, pick me! It’s the endless task of trying to get subscribers to not only open your emails but also to take action. In the second half (July - December) of 2012, Unique Open Rates...
Google Analytics Gets a Makeover
Google has recently revamped the design of its Analytics interface, streamlining several features that were strewn across different tabs and making it a more coherent, easy to use product. Here is a...
9 Ways to Drive Hotel Guest Reviews Online
Guest reviews are a hugely valuable way to improve your booking rate, with research showing that 61% of internet users seek out reviews before parting with their cash online, while as many as 63%...
5 Tips Your Hotel Needs for Getting the Most Out of Facebook Graph Search
Facebook Graph Search, as we covered in a recent blog, is the latest development in social search. Unlike a traditional search engine such as Google, which traverses vast search archives to find...
Facebook Introduces Graph Search
Facebook has recently unveiled Facebook Graph Search, a new feature which demonstrates that the social network is finally getting serious about search. Facebook Graph Search uses...
13 Free Design Tools to Transform Your Marketing Campaign
There’s no doubt about it, style is almost as important as substance when it comes to the success of your online marketing campaign. However, the cost of design software, as well as the time...
8 Tips for Landing Page Success
There’s no doubt about it, landing pages and lead capture forms are two of the most crucial lead generation tools at your disposal. Of course, there are a few things to bear in mind when...
Email Marketing 2012 – Stats & Figures
Sometime around the end of last year, rumour had it that email was somewhat dead. What? It can’t be? Exactly! It is in fact still very much thriving, which means for us, that email...