Last month, Google created waves in the marketing world with “Hummingbird,” its most significant algorithm...
How to Make Hummingbird Work for Your Resort
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Blog Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Why Thank You Emails are a Powerful Marketing Tool
The transactional or ‘Thank You’ email is an automated message triggered when your guests make an online...
How is Google Using Your Resort’s Data?
One of the most significant changes of Google’s recent Hummingbird update is that data scraped from websites is...
Google’s Hummingbird Update: What it Means For Your Resort
Just before its 15th birthday, Google unveiled one of its biggest and most significant algorithm overhauls yet. The...
How to Rank Highly in Your Niche in Google
Getting specific when it comes to SEO can be a very profitable strategy. By ranking highly for keywords related to...
5 Visual Social Media Tips to Try Today
What do Instagram, Flickr, Pinterest, Tumblr and even Facebook have in common? They’re all predominately visual...
How to Optimise Your Google+ Presence for Search
When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter...
Crackdown on Fake Online Reviews
Fake online hotel reviews have been around as long as the web itself, fuelled by unscrupulous marketers seeking to...
Pinterest Introduces Enhanced ‘Article Pins’
Visual bookmarking site Pinterest is rolling out a new type of pin aimed directly at content publishers. The new,...