Blog
Email Marketing – When Less is More
No doubt you’ve heard the expression ‘Less is More’ numerous times in your life. When it comes to email marketing, it is surprising to see that a number of business and property...
How to Keep Your Cool During a Social Media Crisis
Whether it’s a rogue tweet from an employee or guest negativity on Facebook, it doesn’t take much to spark a social media crisis that can leave your resort’s carefully honed...
How to Import Contacts into iLaunch
Understandably, for some newcomers of the hotel, motel and resort game, using CMS’s (Content Management Systems) can be a little daunting. Uploading, downloading, importing, exporting, it all...
SEO Health Check 2013
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page. All this has...
5 Ways to Get Ahead on Google+
Google+ is still barely over two years old, but it has already claimed a total of 359 million active monthly users, ranking it behind Facebook as the second largest social media network. ...
How to Rank Highly in Local Search
Is your resort visible in Local Search? If not, you better stake your claim fast. Every month, approximately 3 billion search queries are made using local terms according to data from comScore....
5 Marketing Trends Your Resort Needs to Know About
If you want to remain ahead of your competitors you need to be constantly creating, monitoring and managing your marketing content across multiple online platforms. So how can you be sure...
10 Strategies for Better Facebook Fan Engagement
There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company. With such a mass of...
The 411 on The New Facebook Insights Page
Back in July, Facebook rolled out their new and improved 'Insights' panel for business pages. Sure, managing your own Facebook business page is simple right? Well, yes, as long as you...