Blog
5 Visual Social Media Tips to Try Today
What do Instagram, Flickr, Pinterest, Tumblr and even Facebook have in common? They’re all predominately visual sites, which use photos and video as their key source of content. Crucially,...
How to Optimise Your Google+ Presence for Search
When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter and all other social media platforms. Want to take advantage of this domination...
Crackdown on Fake Online Reviews
Fake online hotel reviews have been around as long as the web itself, fuelled by unscrupulous marketers seeking to drive bookings, or perhaps simply trying to stay afloat in the fiercely competitive...
Pinterest Introduces Enhanced ‘Article Pins’
Visual bookmarking site Pinterest is rolling out a new type of pin aimed directly at content publishers. The new, enhanced “article pin” is designed to make it easier for users to save...
Goodbye Keyword Data, Hello Secure Search
At the end of last week, Google announced a major update that has changed the face of search engine marketing for good. As part of an ongoing move to create a more secure web experience, the search...
Get More From Google Analytics
You’ve had your resort’s website professionally designed to showcase your property’s best features. You’re driving traffic there through a carefully thought-out marketing...
World’s First Instagram Hotel Opens Its Doors in Sydney
We’ve all seen them – the endless, envy-inducing sun-lounger and beach photos that pop up all over our social media feeds whenever a friend goes on holiday. Now, taking the world’s...
How to Generate More Guest Reviews
There’s no denying the power of the online review. Travellers are actively seeking the opinions of former guests when making a booking decision, which means you need to get proactive with your...
10 Simple Email Marketing Ideas
Suffering from email marketing writer’s block? Your email content is just another great platform to showcase all that makes your property unique. Here are 10 simple...