Blog
Crackdown on Fake Online Reviews
Fake online hotel reviews have been around as long as the web itself, fuelled by unscrupulous marketers seeking to drive bookings, or perhaps simply trying to stay afloat in the fiercely competitive...
Pinterest Introduces Enhanced ‘Article Pins’
Visual bookmarking site Pinterest is rolling out a new type of pin aimed directly at content publishers. The new, enhanced “article pin” is designed to make it easier for users to save...
Goodbye Keyword Data, Hello Secure Search
At the end of last week, Google announced a major update that has changed the face of search engine marketing for good. As part of an ongoing move to create a more secure web experience, the search...
Get More From Google Analytics
You’ve had your resort’s website professionally designed to showcase your property’s best features. You’re driving traffic there through a carefully thought-out marketing...
World’s First Instagram Hotel Opens Its Doors in Sydney
We’ve all seen them – the endless, envy-inducing sun-lounger and beach photos that pop up all over our social media feeds whenever a friend goes on holiday. Now, taking the world’s...
How to Generate More Guest Reviews
There’s no denying the power of the online review. Travellers are actively seeking the opinions of former guests when making a booking decision, which means you need to get proactive with your...
10 Simple Email Marketing Ideas
Suffering from email marketing writer’s block? Your email content is just another great platform to showcase all that makes your property unique. Here are 10 simple...
Instagram vs. Pinterest: Which is Best for Your Resort?
If you’re already juggling marketing campaigns across several social media sites, you need to be sure that any extras you add to the mix are going to be worth the time. By now,...
Marketing Tips to Maximise Online Bookings This Festive Season
If you want to maximise bookings this festive season, you’ve got to start now.With Christmas and New Year’s fast approaching, here are some tips for making the most of the busiest...