Blog
Google Rolls Out Design Changes To Search Results Pages
Noticed anything different about the Google search results lately? In the last few days the search company has begun rolling out a new design which changes the way organic search results and ads are...
How To Schedule Your Social Media Posts
You know you need to post to your property’s social media accounts regularly to keep your audience engaged, but how often is enough? Is there such as thing as too often? And what’s the...
5 Ways to Get More Out of Your Blog (Without Producing More Content)
As you know, your resort’s blog is one of your most valuable assets when it comes to climbing the search rankings, driving traffic to your website, engaging your audience and increasing...
Creating Quality Content in a Competitive Market
Adding fresh, interesting and well written content to your property’s website on a regular basis is your best chance of climbing the search results pages, engaging your target guests and...
Official Tripconnect Certified Partner
eTourism is proud to announce that it is now a certifed Tripconnect Partner. This means that you can list your booking engine results within your Tripadvisor listing page. This is a cost per click...
3 Travel Marketing Trends For 2014
With the online travel landscape only becoming more and more competitive, and an array of new marketing tactics appearing almost every week, how do you decide where to focus your efforts to get...
4 Tips For Creating Shareable Images on Social Media
Images generate more engagement across social networks than any other kind of content, which means if you’re not already posting pics that resonate with your guests on a regular basis,...
How To Identify Your Biggest Fans on Google+… And Leverage Their Support For Wider Reach
As an online marketer, the people that actively engage with your message and spread it on to their wider social community are your biggest asset. Perhaps more than any other social platform, Google+...
6 Things To Check Before You Send That Email
Although somewhat overshadowed by social media in the past few years, email marketing is still a fantastic way to engage your guests and drive bookings - just as long as you’re doing it right....