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6 Crucial Questions To Guide Your Social Media Strategy
Social media has been a core component of every brand’s online strategy for years now, but as the world of networks and apps continues to evolve, competition for your audience’s...
5 Ways To Challenge The Dominance Of The OTAs
For most hotels, online travel agents are a necessary evil. Like it or not, they’re the first port of call for most travellers researching their breaks online, and if your property is not...
How To Use Video Content To Boost Guest Engagement And Drive Bookings
If you really want to capture your audience’s attention online, you need to add video to your marketing mix. Few other forms of content have the power to excite and inspire your guests so...
The Three Golden Truths Of Mobile Marketing For Hotels
Smartphones have all but destroyed landlines, and they’ve struck a serious blow to desktop too, with mobile searches overtaking those made on a laptop or PC for the first time in 2015....
A Quick Guide To Facebook Custom Audiences
Striving for new ways to retarget your guests on Facebook? The social media platform has recently made some changes to its Custom Audiences tool to help you get even more refined with your Facebook...
7 SEO Sins To Avoid For Higher Rankings
With the huge emphasis that has been placed on content production in recent years, competition for travel consumers’ attention online has never been fiercer. A high quality and strategic SEO...
5 Simple Email Marketing Resolutions For 2017
Whatever exciting new social networks, apps and digital strategies emerge for reaching your guests in the coming months, email marketing is going nowhere in 2017. It remains one of the most powerful...
3 Sure-Fire Signs Your Competitors Are Beating You Online
The competition for your guests’ attention online is fiercer than ever, and one thing’s for sure; if other local hotels are doing a better job reaching them than you are, your booking...
Is SEO Dead in 2017?
It’s a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is...