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How To Boost Your Website’s Conversion Power Using Social Proof
Few can dispute the importance of social proof in the travel industry. When planning their breaks, almost all online holiday planners are influenced by the opinions of other travellers when it comes...
How To Encourage More Millennial Travellers To Book Direct
At a time when older generations are tightening their purse strings, adventure-hungry millennials are spending more on travel than ever. Unsurprisingly, it’s OTAs that are seeing most of this...
5 Quick And Simple Tips For Driving More Blog Traffic
It happens to anyone who produces content regularly. You spend time and effort crafting what you think is the perfect blog post, carefully optimised with the right keywords to rank highly in the...
Are Your Guests Suffering From Social Media Fatigue?
Ever feel like you’re reaching social media overload? You’re not alone. More and more people are reporting dissatisfaction with the impact social platforms have on their lives....
True Or False: Social Signals Impact Search Results
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google’s Matt Cutts has said that a...
3 Outdated SEO Tactics It’s Time To Drop
We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot will get you almost...
How To Capture Leads And Drive Bookings Using Your Facebook Cover Image
It’s getting more and more difficult for businesses to get their social content seen by the right audience on Facebook. Brands invest time and resources in creating great posts and building a...
3 Email Marketing Trends To Look Out For In 2018
2017 was another important year for email marketing. Despite the rise of social media, email remains the preferred choice for brand contact for 72% of consumers, according to Litmus’ State of...
How Video Content Can Powerfully Boost Your Hotel’s SEO Efforts
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an emphasis...