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Posted on Oct 24th 2013 by Lee Tester
YouTube has stepped up their analytics reporting over the last few months and now offers a more useful range of reports to help you assess your channel's performance. The insights contained in these reports can be used to hone your video marketing strateg...
Posted on Oct 24th 2013 by Lee Tester
Social media remains the most effective way to connect with droves of potential guests around the world while strengthening engagement with repeat guests and showing off the more human side of your resort. If you feel that your current campaign isn't work...
Posted on Oct 9th 2013 by Bryan Marsh
What do Instagram, Flickr, Pinterest, Tumblr and even Facebook have in common? They're all predominately visual sites, which use photos and video as their key source of content. Crucially, this content isn't supplied by the brands, but by the users' thems...
Posted on Oct 8th 2013 by Lee Tester
When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter and all other social media platforms. Want to take advantage of this domination and get your resort noticed in search results? Here's a...
Posted on Oct 3rd 2013 by Bryan Marsh
Visual bookmarking site Pinterest is rolling out a new type of pin aimed directly at content publishers. The new, enhanced "article pin" is designed to make it easier for users to save and collect interesting written content they find around the web for f...
Posted on Sep 18th 2013 by Lee Tester
If you're already juggling marketing campaigns across several social media sites, you need to be sure that any extras you add to the mix are going to be worth the time. By now, you've probably heard of Pinterest and Instagram two still relatively new phot...
Posted on Sep 9th 2013 by Bryan Marsh
With 359 million users logging in every month, Google+ is hot on Facebook's heels as the second largest social media site in the world. And now that Google is prioritising content from the platform on the search results page, it's quickly becoming one of...
Posted on Sep 5th 2013 by Lee Tester
Whether it's a rogue tweet from an employee or guest negativity on Facebook, it doesn't take much to spark a social media crisis that can leave your resort's carefully honed marketing campaign in tatters " if you're not prepared that is. Protecting yourse...
Posted on Aug 28th 2013 by Lee Tester
Google+ is still barely over two years old, but it has already claimed a total of 359 million active monthly users, ranking it behind Facebook as the second largest social media network. Despite this rapid rise to success, it seems many businesses and bra...
Posted on Aug 22nd 2013 by Bryan Marsh
There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company. With such a mass of content piling up every day, getting your resort's message se...