Social Media

Posted on Feb 12th 2020 by Bryan Marsh
Customers don't always directly trust brands or marketers, but they do trust other customers, and that's why user-generated content is the next best leap in your marketing strategy if you're not already reaping the benefits it offers in authenticating you...
Posted on Jan 9th 2020 by Bryan Marsh
Instagram isn't just an online fad or photo-sharing site; the Facebook-owned social networking platform with more than one-billion monthly users has produced businesses and entrepreneurs in terms of social media influence; boosting brand image and promoti...
Posted on Oct 22nd 2019 by Bryan Marsh
Since the end of September, Facebook in Australia has seen a notable adjustment in which the number of likes, reaction emojis and video views is hidden from the public - only visible now by the original poster of the content. You may have noticed this alr...
Posted on Jul 9th 2019 by Bryan Marsh
In the fast-developing world of digital marketing and mobile technology, have you asked yourself how much of your online content is reaching smartphone users? It's crucial that your hotel's website should be approached with responsive web design in mind,...
Posted on Dec 7th 2018 by Bryan Marsh
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users' friends and family over posts from brands and businesses. Frustratingly for marketers, this made it more difficult than ever to maximise organic...
Posted on Sep 6th 2018 by Bryan Marsh
Following a spate of concerns about privacy and data protection, it's safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improvi...
Posted on Aug 16th 2018 by Bryan Marsh
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes in...
Posted on Jun 22nd 2018 by Bryan Marsh
What is your hotel's digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content further down the SERPs by ranking more...
Posted on May 28th 2018 by Bryan Marsh
Social media is constantly evolving, and it's crucial that your hotel's marketing campaigns keep up or else risk falling flat. No matter what kind of technology you have in place, if the content you create isn't resonating with your guests you're not goin...
Posted on May 14th 2018 by Bryan Marsh
Facebook custom audiences allow you to target groups of people who have visited your hotel's website and performed (or not performed) certain actions while browsing it. It's a great tool for reaching out to people who are interested in your property, but...
Posted on Apr 6th 2018 by Bryan Marsh
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and travel brands reach consumers at the early stages of the holiday plannin...
Posted on Mar 2nd 2018 by Bryan Marsh
Ever feel like you're reaching social media overload? You're not alone. More and more people are reporting dissatisfaction with the impact social platforms have on their lives. They're a great way to stay in the loop with family and friends sure, but let'...
Posted on Feb 9th 2018 by Bryan Marsh
It's getting more and more difficult for businesses to get their social content seen by the right audience on Facebook. Brands invest time and resources in creating great posts and building a fan base, but shockingly, as much as 90% of these carefully cra...
Posted on Dec 22nd 2017 by Bryan Marsh
2017 has been another huge year for social media. Twitter boosted its character limit, live video streams are everywhere and Snapchat's popularity shows no signs of waning. With just over a week of the year left, your thoughts may already have turned to y...
Posted on Nov 24th 2017 by Bryan Marsh
If you have an active blog on your hotel's website - which you absolutely should if you want to maximise your brand's reach and generate direct bookings you're probably wondering how to get your posts seen by more of your guests. One of the best ways to m...
Posted on Nov 10th 2017 by Bryan Marsh
Do you know what the world's second biggest search engine after Google is? YouTube. Billions of people are making billions of video searches and watching hour upon hour of content everyday, on their TVs, tablets, desktop and Smartphone devices. If your ho...
Posted on Oct 26th 2017 by Bryan Marsh
The days when social media was simply another platform for businesses to use for self promotion have long passed. Your guests are increasingly using their online networks as a first point of contact with you during the planning stage of their breaks and t...
Posted on Sep 15th 2017 by Bryan Marsh
It's a no-brainer: social media is now an essential component of every hotel's online marketing campaign. And because all your competitors and every other business under the sun are using the channel daily to build brand awareness and engage their audienc...
Posted on Sep 1st 2017 by Bryan Marsh
Setting up a business profile for your hotel on social media is ridiculously quick and simple. Getting noticed by the right audience and expanding your reach until you're consistently driving a steady stream of social traffic to your website is not always...
Posted on Aug 4th 2017 by Bryan Marsh
Maintaining an active presence on YouTube is a great way to show off all that your hotel has to offer, widen your reach, promote your website and ultimately, drive bookings. In today's blog, we'll look at three simple but effective tactics for converting...
Posted on Jul 6th 2017 by Bryan Marsh
There are few digital marketers out there that would dispute that both search engine optimisation and social media are essential components of any effective online strategy. After all, SEO is the original tactic for helping the right audience find your ho...
Posted on Jun 7th 2017 by Bryan Marsh
In the past year or so, Facebook has been very busy revamping established features and rolling out some pretty exciting new ones. Have you been keeping up? Whether you have or you haven't, you're probably wondering how you can adapt your hotel's social ca...
Posted on May 18th 2017 by Bryan Marsh
Social media has been discussed at length for around a decade now. But despite the hold Facebook, Snapchat and Instagram have over most of our social lives, there still exists some pretty big myths when it comes to using social media for business. Let's t...
Posted on May 4th 2017 by Bryan Marsh
Increasing the amount of time guests spend watching your hotel's YouTube videos not only ensures that more of your content gets viewed, it helps it get discovered by an even wider audience. Following a 2012 algorithm update, watch time or "audience retent...
Posted on Mar 29th 2017 by Bryan Marsh
Social media has been a core component of every brand's online strategy for years now, but as the world of networks and apps continues to evolve, competition for your audience's attention is fierce. In a bid to get noticed, many marketers are striving to...
Posted on Mar 1st 2017 by Bryan Marsh
Striving for new ways to retarget your guests on Facebook? The social media platform has recently made some changes to its Custom Audiences tool to help you get even more refined with your Facebook advertising. Thanks to the update, you can now choose to...
Posted on Oct 19th 2016 by Bryan Marsh
It's approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it's time to at least start to spare a thought towards this year's holiday campaigns. Social media offers a fantastic opportunity to re...
Posted on Oct 13th 2016 by Bryan Marsh
Social media marketing is about promoting your brand and getting word out there about your hotel, but it's also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of y...
Posted on Sep 28th 2016 by Bryan Marsh
If you want to market effectively, you've got to know who you're marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It's free to use and easy to get...
Posted on Sep 12th 2016 by Bryan Marsh
Are you using videos as part of your hotel's social media marketing mix? If not, you really should be, since visual content routinely drives more engagement than text posts across each of the major social media platforms. Once you're regularly includi...
Posted on Aug 25th 2016 by Bryan Marsh
Whatever the demographic makeup of your guests, it's safe to say that many of them live out a large portion of their lives on social media posting holiday selfies, catching up with friends, but also interacting with travel brands, reading reviews and rese...
Posted on Jul 26th 2016 by Bryan Marsh
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use Facebook metrics to boost your hotel's marketing campaigns o...
Posted on Jul 13th 2016 by Bryan Marsh
Social media is in a constant state of flux, so what's next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence of Virtual Reality. But while the technology is important, it's...
Posted on Jul 7th 2016 by Bryan Marsh
When starting out on social media, most hoteliers approach content creation from their property's perspective, focusing on creating posts that show off all their great facilities, offers and discounts. It's not surprising, since the whole goal of social m...
Posted on Jun 28th 2016 by Bryan Marsh
Do you want to expand your hotel's social reach? Then you need to drive more shares. Generating lots of shares is key to building your brand, driving engagement and making sure your content gets discovered by the widest possible audience. By fine-tuning t...
Posted on Jun 17th 2016 by Bryan Marsh
What's the first thing people look at when they arrive on your hotel's Facebook page? You got it it's your Facebook cover photo. Since it's probably the most noticeable part of your page, it's essential that your cover photo is eye-catching, engaging and...
Posted on May 31st 2016 by Bryan Marsh
Adding videos to your hotel's social media mix is a great way to generate likes and shares, expand your reach and drive traffic back to your website. Creating this kind of content needn't cost you thousands of dollars for high end production. In fact, som...
Posted on May 11th 2016 by Bryan Marsh
Are you struggling to juggle all your hotel's social media tasks? Incorporating a few simple changes into your routine can boost productivity, freeing up valuable time to spend on your other marketing efforts. In today's blog, we'll look at 5 ways to stre...
Posted on Apr 20th 2016 by Bryan Marsh
Did you know your hotel's social media activities can serve as a valuable boost to your SEO? In today's blog, we'll look at 3 ways social can support your website's visibility in the search results. 1. Own the SERPs For Your Hotel's Business Name If you w...
Posted on Apr 6th 2016 by Bryan Marsh
Everyone has a bad habit (or two) that they just can't quite break, whether it's biting our fingernails, checking Facebook every 5 minutes or hitting the snooze button too often in the morning. The same is true when it comes to social media marketing. Exc...
Posted on Apr 1st 2016 by Bryan Marsh
Running a Facebook contest can be a great way to promote your brand, learn about your guests and increase your reach on social media. If you're thinking of holding a contest for your resort's Facebook audience, this easy to follow checklist of 10 tips is...
Posted on Feb 29th 2016 by Bryan Marsh
Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges. Paying attention to these 3 key areas will help you create videos that enga...
Posted on Feb 17th 2016 by Bryan Marsh
With the number of social media users now at 1.82 billion worldwide, it goes without saying that maintaining an active presence on the most popular networks is an essential component of your hotel's marketing plan. But how can you communicate your message...
Posted on Dec 15th 2015 by Bryan Marsh
Are your hotel's videos falling flat on YouTube? Optimising your content to take advantage of the site's algorithm will ensure your videos get seen by more of your guests. In today's blog, we'll look at 5 ways you can rank higher in YouTube search. 1. Dis...
Posted on Nov 20th 2015 by Bryan Marsh
If you want to increase Likes and shares and get noticed in your guests' social newsfeeds, you need to create plenty of fresh and engaging content on a regular basis. But running powerfully effective social content campaigns needn't take a huge toll on yo...
Posted on Sep 10th 2015 by Bryan Marsh
Image-based posts are some of the best performing types of content when it comes to driving Likes, comments, shares and click-throughs on Facebook. Are your resort's image posts performing as well as you'd like? Maximising engagement for the pictures you...
Posted on Aug 25th 2015 by Bryan Marsh
Are you trying to boost your hotel's Facebook engagement rates? If so, you'll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...
Posted on Mar 24th 2015 by Bryan Marsh
With masses of businesses and brands vying for your audience's attention on Facebook, how can you make sure your content breaks through the noise? Visual storytelling might be the answer. By creating posts with an emotional pull and eye-catching visual ap...
Posted on Mar 4th 2015 by Bryan Marsh
Want to reach a wider audience with your resort's website content? All it takes is a few simple steps to maximise the appeal of your site's content and facilitate quick and easy sharing on the most popular social media channels. Here are three tried and t...
Posted on Feb 24th 2015 by Bryan Marsh
More and more of your guests are taking to social media to make enquiries, leave glowing reviews and also, inevitably, to make their views known when their holidays failed to live up to expectations. How well are you fielding their questions, comments and...