How to Google Alerts:Google Alerts is a great tool businesses can use to monitor their online presence. This function allows you to create “Alerts” in relation to particular topics. The “Alerts” will then send you an email updating you on...
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How to Get your business on Foursquare
Setting up a Foursquare account is a quick and easy way to increase your online presence. Foursquare allows users to “check-in” to restaurants, business or other venues when they arrive. This application is becoming popular with Hotels and...
Building an online community for your Business
One of the most important factors for your hotel or resort is building a loyal online community. Inherent in this idea is ensuring you have the trust of your followers. So what are some easy ways you can build the trust of the people involved in your online...
Foursquare’s new tools for businesses
If you haven’t heard of Foursquare by now, here is a quick run down. Foursquare is a location-based social network that allows users to share their location with a group of friends by “checking in”. Users can “check-in” to...
Apple makes its claim on internet marketing
Apple is making waves by launching a new program, iAds. This new software for mobiles, is the first step made by Apple to enter the business of selling advertising, once again placing itself at odds with Google. Google’s AdWords application features a similar...
Time to get Social: how your business can benefit from ‘getting with the times’
It’s no surprise that social media is the way of the future. Would you like to improve your Resorts social media visibility? Whilst there is no set method of optimizing your Web 2.0 content, there are definitely a few key ideas that Resort...
Facebook More Popular Than Google: The Big News Not So Big After All
Facebook is definitely here to stay and has experienced tremendous growth, but it is not going to replace Google as a travel planning tool anytime soon. Though Facebook initiatives drive traffic to hotel websites, this trackable traffic is not directly responsible for...
Facebook, why YOUR business needs one
In recent years we have seen a shift in the way businesses are conducting their marketing. With the emergence of social media, the internet is becoming a prime source to interact with customers (present and future). Facebook is one of the leaders in this social media...
Google Maps, why go any further?
Google Maps is currently experimenting with a new feature which aims to make planning for vacations faster and more effective. The new feature on Google Maps displays specific prices for selected hotel listings.When you search for hotels in a...