Recently, Facebook announced a major change to boost its fan page with the goal of improving its marketing capability. Earlier this week, the social networking giant also allowed marketers to advertise their stories or blogs on their page. This means that...
YOTEL, a revolutionary hotel group that focuses in designing luxurious small-room airport hotels. Customers can choose between Premium (double), Twin (two large singles - bunk style) and Standard (large single). The cabins are with en-suite bathrooms, flat screen...
If your hotel website is an important component of your marketing strategy, then website analysis is necessary for you. If you see your virtual presence as a great avenue to attract guests to your resort, then you should invest time in analysing your website to...
The arrival of the Internet has increased the opportunities to boost the accommodation industry. Now, hoteliers are fully aware of the benefits that the Internet can bring to their business. Well-informed of the far reaching importance of the web, they are motivated...
Do you want more traffic? An easy way to circulate your news across the web? Then you would need an RSS feed. Just about every major online information source uses RSS to deliver content to subscribers. Unfortunately, most of these companies, along with resort...
Do you want your resort customers to be able to call you on Skype from your website? Or do you want your customers to know that you are online on Skype and that they can initiate a chat session by simply clicking the icon or the button on your website. These are all...
You can create the most personal and influential marketing message but it won’t help your hotel if it never reaches your customer. The best thing about mobile devices, such as smartphones, tablets and feature phones is that they are linked to a particular...
In this digital age it’s important that hoteliers respond to the new needs of guests and offer them the convenience to select and reserve a room, access and change bookings and view hotel photos and information while away from their computers. Mobile is making...
The power of social networks can be tapped to promote your resort business. Resort owners can post their advertisements, promos and upcoming events to these channels to be accessed by social networking users. The proliferation of social networks with enhanced...