Sometime around the end of last year, rumour had it that email was somewhat dead. What? It can’t be? Exactly! It is in fact still very much thriving, which means for us, that email marketing is still an extremely powerful tool to connect with guests and...
Until recently, good SEO has been all about implementing the same tried and test techniques to get your website noticed by the search engines. Moving forward, getting noticed will be less about keyword insertion and H1 tags, and more about capitalising on social...
Now that Google is rolling out Hotel Finder on a worldwide scale, it’s time to pay attention to your hotel’s Google Hotel Finder page. Because the product’s initial feed of data was collected from sites like Yelp.com, online travel agencies and...
The following OTAs and GDSs can be used to get your hotel rooms and rates listed on Google Hotel Finder. As we find more GDS or OTAs connected to Hotel Finder we'll update the list. Expedia – OTA Travelocity – OTA Amadeus –...
New research shows that people are increasingly using mobile devices to access their emails. While this brings fresh challenges for marketers trying to capitalise on the platform, it also provides a wealth of new opportunities with the rise of m-commerce and immediate...
Google’s Hotel Finder product has recently become available on a global scale and the company is beginning to display Google Hotel results in regular search engine results pages. The move is welcome news for hotel marketers everywhere eager to tap into the...
So you’ve created a fantastic email campaign, you’re offering unbeatable deals, showcasing your hotel or resort with stunning imagery and content and it’s now on its way to everyone in your database. But what if it’s not reaching all inboxes? What’s stopping it? It’s...
I’m sure you’ve questioned how effective personalising an email subject line actually is. Does including something as simple as the recipient’s name really work? Well, it is definitely one way to make your email stand out when someone is scanning...
Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows businesses to promote their brands by paying to display ads in search results alongside related Apps, Pages and Places. Advertisers who take advantage...