As we’ve discussed in recent blogs, Facebook has recently launched Graph Search, a move that suggests the world’s favourite social network is at last getting serious about search. However, although it may look like Facebook is finally stepping up to...
Your website needs to grab visitors’ attention, communicate your message and spark the viewer’s interest...and all within the blink of an eye. This is the dreaded ‘Blink Test’ of online marketing, the 3-5 seconds it takes for a visitor to land...
Pick me, pick me! It’s the endless task of trying to get subscribers to not only open your emails but also to take action. In the second half (July - December) of 2012, Unique Open Rates across the board were reported at 21.95% (Source:...
Google has recently revamped the design of its Analytics interface, streamlining several features that were strewn across different tabs and making it a more coherent, easy to use product. Here is a run through of the most prominent changes. New Top...
Guest reviews are a hugely valuable way to improve your booking rate, with research showing that 61% of internet users seek out reviews before parting with their cash online, while as many as 63% say they are more likely to buy from a website that features...
Facebook Graph Search, as we covered in a recent blog, is the latest development in social search. Unlike a traditional search engine such as Google, which traverses vast search archives to find relevant information on topics, Graph Search allows Facebook users to...
Facebook has recently unveiled Facebook Graph Search, a new feature which demonstrates that the social network is finally getting serious about search. Facebook Graph Search uses “Likes” and other data to provide personally relevant search results for...
There’s no doubt about it, style is almost as important as substance when it comes to the success of your online marketing campaign. However, the cost of design software, as well as the time it takes to actually work out how to use it, can make it all too...
There’s no doubt about it, landing pages and lead capture forms are two of the most crucial lead generation tools at your disposal. Of course, there are a few things to bear in mind when it comes to creating and optimising your landing pages for the best...