Your resort’s blog is the ideal platform to showcase your property, draw attention to interesting local events and demonstrate the more human, less corporate face of your business. By inviting comments from readers, a blog also opens up the lines of...
No doubt you’ve heard the expression ‘Less is More’ numerous times in your life. When it comes to email marketing, it is surprising to see that a number of business and property owners think people are reading through their entire emails. The fact...
Whether it’s a rogue tweet from an employee or guest negativity on Facebook, it doesn’t take much to spark a social media crisis that can leave your resort’s carefully honed marketing campaign in tatters – if you’re not prepared that...
Understandably, for some newcomers of the hotel, motel and resort game, using CMS’s (Content Management Systems) can be a little daunting. Uploading, downloading, importing, exporting, it all takes a little patience and learning. This tutorial will show you how...
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page. All this has stirred up a lot of debate about the value and future of Search Engine...
Google+ is still barely over two years old, but it has already claimed a total of 359 million active monthly users, ranking it behind Facebook as the second largest social media network. Despite this rapid rise to success, it seems many businesses and brands...
Is your resort visible in Local Search? If not, you better stake your claim fast. Every month, approximately 3 billion search queries are made using local terms according to data from comScore. Luckily, there’s plenty you can do to improve your chances of...
If you want to remain ahead of your competitors you need to be constantly creating, monitoring and managing your marketing content across multiple online platforms. So how can you be sure you’re focusing your efforts wisely? Here are five current marketing...
There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company. With such a mass of content piling up every day, getting your resort’s message seen by...