While likes and comments on your Facebook page are good for your engagement rates and visibility, if you really want to increase your reach on the world’s most used social network, its shares you need to chase. The platform’s algorithm gives more weighting...
In the last week, Google has been sending out emails to sites which are not currently mobile-friendly, warning webmasters that their content will not rank highly for smartphone users. The email notifications, which have been sent out on a mass scale via Webmaster...
Google has changed search dramatically in the last couple of years, transforming it from a system that could be ‘tricked’ with poor quality, keyword-stuffed content, into a personalized search engine that draws on semantics to deliver the most relevant...
If you’re anything like us, you’ve probably grown pretty bored of all the promotional emails that ended up in your inbox over the recent Christmas break. It’s highly likely that some of your guests feel the same, which is why this is a great time to...
Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular basis, for...
Creating an effective SEO campaign is an ongoing commitment – you should be continuingly revisiting your strategies to ensure your site ranks highly in the SERPs and gets clicked-on by your guests. Now that the New Year celebrations are over, why not take time...
Now that we’re nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what’s already working for you and the areas you need to adjust to make this year’s campaigns just...
It has happened to all of us. You’ve created the perfect email message for your guests. You’ve polished each sentence to address their needs and engage their interests. You’ve taken time to pick the most compelling subject line you can think of. You...
Do your guests review your property on Facebook? The social platform’s star rating system encourages users to share their positive and negative brand experiences with others by leaving a short review and a rating out of 5. If you choose to display them, these...