Travel shoppers visit your hotel’s website to learn about your property and get a feel for the holiday experience you offer. In today’s digital age, it’s the virtual ‘front door’ your guests use to take a look around your resort before...
Search engines, and particularly Google, remain one of your guests’ favourite tools for researching and planning their breaks online. This means creating and maintaining an effective SEO campaign is a huge component of building a successful internet presence for...
Image-based posts are some of the best performing types of content when it comes to driving likes, comments, shares and click-throughs on Facebook. Are your resort’s image posts performing as well as you’d like? Maximising engagement for the pictures you...
Search engines have come a long way since the early days of the internet, which means search marketers have had to change their game plans quite drastically in their attempts to master them. Keywords remain important, but you’ll need to do far more than just...
Are you trying to boost your hotel’s Facebook engagement rates? If so, you’ll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...
eTourism has released a new update to our market leading reservations software eTourism Online. We have built a “Closed to Arrival” (CTA) and a “Closed to Departure” (CTD) functionality to enable managers to administer their inventory and maximise their occupancy....
Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculation, focusing...
Advanced Purchase & Non-Refundable Rates Due to popular demand - eTourism is pleased to announce that we have now created 2 new pieces of functionality to assist in selling your rooms online. Advanced Purchase A very popular room type to sell, where you offer a...
The internet is becoming more mobile by the day, and unsurprisingly, it’s Google that is leading the way. In just two weeks, the search company will launch its biggest shake-up of mobile search to date, as it begins using mobile friendliness as a signal when...