If you want to stand out from your competitors and ensure your marketing messages resonate with the right people at the right time, it’s essential to get personal. In today’s blog, we’ll look at how using your guests’ psychographic and...
In the last few years, content marketing has become an increasingly important tactic for businesses trying to stay ahead in the competitive online world. Content creation and SEO go hand in hand, but unfortunately the two tactics are not always integrated well –...
With 87% of Millennials admitting their phone never leaves their side day or night and 68% of smartphone users checking their phone within 15 minutes of waking up, ensuring your content can be engaged with from a small screen has become an essential component of...
Are you struggling to juggle all your hotel’s social media tasks? Incorporating a few simple changes into your routine can boost productivity, freeing up valuable time to spend on your other marketing efforts. In today’s blog, we’ll look at 5 ways to...
Google Analytics offers a wealth of data on the people who are landing on your website and how they’re engaging with your content once they land there. But knowing which metrics to focus on and pulling all this data together into an actionable marketing plan is...
If there’s one thing hoteliers are keen to get right when planning a new website, it’s the booking engine. After all, this is the final nudge – the point at which guests select their room type and length of stay, enter their credit card details and...
Whatever you may have heard, email is still an integral component of any businesses online marketing arsenal. Regularly emailing your guests great offers, exclusive packages and enticing local info is one of the best ways to keep your audience engaged and your...
Encouraging reviews and managing online reputation is an integral part of any hotel’s internet marketing campaign. Before parting with their money, your guests are seeking out the views and experiences of other travellers and using this information to decide...
If you haven’t made sure your hotel’s website is easy to use on mobile devices yet, you’re going to miss out on a whole lot of conversions. That goes without saying. What’s perhaps more surprising, is that simply building a mobile version of...