In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property’s website. Here are 5 ways to wrestle control away from the OTA’s and maximise...
There are few digital marketers out there that would dispute that both search engine optimisation and social media are essential components of any effective online strategy. After all, SEO is the original tactic for helping the right audience find your hotel when...
Facebook provides an incredible platform to showcase your blog and drive traffic back to your website. In fact, promoting your blog posts on social is every bit as important as writing the posts themselves if you want to get your content discovered by the biggest...
Whatever new social platform your guests are adopting, email remains a powerful and reliable way to engage your audience from first contact right through to booking and (hopefully) return trip. Thanks to analytics data and your own knowledge of your guests, you have a...
In the past year or so, Facebook has been very busy revamping established features and rolling out some pretty exciting new ones. Have you been keeping up? Whether you have or you haven’t, you’re probably wondering how you can adapt your hotel’s...
Engaging, SEO boosting, and powerfully promotional, blogging is a tool hotel marketers ignore at their own peril. But it’s one a lot of hoteliers are still in the dark about, or see as an optional ‘extra’ that they’ll get round to now and then...
Most of us already receive more emails on a daily basis than we can comfortably handle – a fair chunk of which are marketing messages which are easier just to ignore, am I right? Does that mean that sending email campaigns to your guests is a waste of your...
Social media has been discussed at length for around a decade now. But despite the hold Facebook, Snapchat and Instagram have over most of our social lives, there still exists some pretty big myths when it comes to using social media for business. Let’s take a...
Representing the percentage of visitors who land on your website only to leave before checking out any other page, bounce rate is one of the few metrics you really don’t want to increase. A high bounce rate often indicates that a page offers a poor user...