If your accommodation website is ranking well and bringing in steady traffic, it can be tempting to scale back marketing efforts. After all, if it is working, why change it? But the truth is, digital success is never set and forget. Search engines evolve, guest...
Spoiler: It will cost you bookings, revenue, and visibility “Free” might sound appealing, but in the world of hotel and resort websites, it is often the most expensive mistake a property can make. Many software providers offer complimentary websites bundled with their...
The future of hotel marketing is already here and it is being shaped by artificial intelligence If you have searched Google recently and seen a smart summary answer appear at the top of the page before any links, you have encountered the Search Generative Experience....
It might sound surprising, but we’ve just started the complete redevelopment of the Swell Resort website — less than two years after the last one went live. Why rebuild when we’re already ranking in the top three for high intent Burleigh Heads search terms? Why change...
Hotels Are Taking Back Bookings from the OTAs — One Step at a Time If you are still paying Online Travel Agent commissions of 15 percent or more, you are not alone. But that does not mean you have to give away every booking. Many properties feel stuck. Their website...
When The Beach Cabarita partnered with us through our Boost Direct program, their goal was simple: “We want to dominate local search and drive more direct bookings.” Fast forward two years, and the results speak for themselves.
Swell Resort in Burleigh Heads was facing a common challenge in the short term accommodation industry: over reliance on Online Travel Agents (OTAs).
Why Optimising for AI Matters More Than Ever AI tools are quickly becoming the new way travellers discover information. Tools like ChatGPT, Google’s Search Generative Experience (SGE), Microsoft Copilot and Perplexity are changing the way people find places to stay....
🌊 Two Years In and Still Climbing When The Beach Cabarita joined our Boost Direct program, they had one goal: “We want to grow direct bookings, reduce OTA commission, and dominate our local market.” Two years on, that vision is being realised. Direct traffic is up,...