Google is constantly changing, and if your hotel website isn’t adapting, you risk being left behind. With over 500 updates a year, including multiple core and spam algorithm changes, your ranking today is never guaranteed tomorrow. That means your search traffic,...
Search engines do not sleep, and neither do we. When you join Boost Direct, you are not just getting a new website and a marketing campaign. You are entering a results focused partnership where your website is monitored, audited, and improved every single month. We...
Most hotel and resort managers believe their website is doing just fine. It looks clean, loads eventually, and guests can make bookings. But here’s the truth: what looks “fine” to you might look like a mess to Google, and that could be costing you thousands in direct...
We know that when it comes to managing bookings and support, timing is everything. That is why we are excited to introduce Pixy, our new AI voice agent, currently being trialled to help with after hours and overflow calls. Pixy is not a replacement for our team. She...
While Boost Direct is built to drive digital marketing, SEO, and direct bookings, we understand that marketing is only one part of a profitable strategy. To truly maximise returns, accommodation properties also need expert revenue management and distribution — the...
If your accommodation website is ranking well and bringing in steady traffic, it can be tempting to scale back marketing efforts. After all, if it is working, why change it? But the truth is, digital success is never set and forget. Search engines evolve, guest...
Spoiler: It will cost you bookings, revenue, and visibility “Free” might sound appealing, but in the world of hotel and resort websites, it is often the most expensive mistake a property can make. Many software providers offer complimentary websites bundled with their...
The future of hotel marketing is already here and it is being shaped by artificial intelligence If you have searched Google recently and seen a smart summary answer appear at the top of the page before any links, you have encountered the Search Generative Experience....
It might sound surprising, but we’ve just started the complete redevelopment of the Swell Resort website — less than two years after the last one went live. Why rebuild when we’re already ranking in the top three for high intent Burleigh Heads search terms? Why change...