How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they...
New Research Into Travel Reviews: Spotting Fakes and Making Decisions Online
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Month: March 2014 Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Google Hotel Finder: Another Look Two Years On
Towards the end of 2012, Google began rolling out its one-stop accommodation planning tool Hotel Finder into standard...
Dead or Just Different? The Evolution of SEO
Almost every year, the same message can be heard resonating from marketing circles: SEO is officially...
5 Vital Email Newsletter Metrics You Need To Stay on Top Of
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers,...
How To Identify The Blog Topics Your Guests Want The Most
However well you’ve done your guest persona research, it’s not always easy thinking up blog topic ideas...
3 Ways To Humanise Your Social Media Presence and Build Stronger Guest Relationships Online
Social media has broken down the barriers between hotels and their guests, allowing properties of all sizes to engage...
3 Tools To Help You Find Out Who’s Talking About Your Property Online
Where once, someone might share a positive customer service experience over a chat and a coffee with a few friends,...
Google Rolls Out Design Changes To Search Results Pages
Noticed anything different about the Google search results lately? In the last few days the search company has begun...
How To Schedule Your Social Media Posts
You know you need to post to your property’s social media accounts regularly to keep your audience engaged, but...