Your guests have a constantly expanding library of opinions about your property right at their fingertips in the form...
Four Ways to Improve Your Online Reputation
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Month: October 2013 Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
The Right Way to Apologise on TripAdvisor
Thanks to TripAdvisor’s Travel Affiliate Program, content from the world’s number one travel site now gets...
Take Your Video Marketing Campaign to the Next Level with YouTube Analytics
YouTube has stepped up their analytics reporting over the last few months and now offers a more useful range of...
6 Social Media Mistakes to Avoid
Social media remains the most effective way to connect with droves of potential guests around the world while...
How to Make Hummingbird Work for Your Resort
Last month, Google created waves in the marketing world with “Hummingbird,” its most significant algorithm...
Why Thank You Emails are a Powerful Marketing Tool
The transactional or ‘Thank You’ email is an automated message triggered when your guests make an online...
How is Google Using Your Resort’s Data?
One of the most significant changes of Google’s recent Hummingbird update is that data scraped from websites is...
Google’s Hummingbird Update: What it Means For Your Resort
Just before its 15th birthday, Google unveiled one of its biggest and most significant algorithm overhauls yet. The...
How to Rank Highly in Your Niche in Google
Getting specific when it comes to SEO can be a very profitable strategy. By ranking highly for keywords related to...